Full job descriptionWe are a Cape Town based company seeking a proactive and highly motivated Junior Digital Marketer to join our team. The ideal candidate will have a background in digital marketing, a passion for driving growth, and the ability to work independently on occasion and as part of a team. You will be responsible for a supporting role in developing and implementing effective digital marketing strategies, tactics, and campaigns linked to and in conjunction with the sales function, to enhance our online presence, visibility, and drive customer engagement and sales.Salary is based on experience and ranges between R17k - R25k negotiable!Main responsibilitiesLearn to develop, implement, and manage digital marketing campaigns across various channels including SEO/SEM, email, social media, and display advertising.Measure and report on the performance of all digital marketing campaigns and assess against goals (ROI and KPIs).Identify trends and insights, and optimize spend and performance based on these insights.Plan, execute, and measure experiments and conversion tests.Collaborate with internal and back-end teams to create landing pages and optimize user experience.Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touchpoints and how best to capitalize utilizing this information.Collaborate with retail customer base and other vendor partners.Evaluate emerging technologies/platforms and provide input and perspective for adoption where appropriate.Minimum requirementsA degree/diploma/certificate in Digital Marketing or related fields.2-3 years' experience managing paid media campaigns, with a proven track record of success.Meta Ads (FB & Instagram).Google Ads (Including YouTube).LinkedIn (advantageous).TikTok (advantageous).Proficiency in analytics tools (e.g., Facebook Insights, etc.) and experience in interpreting data to make informed decisions.Excellent communication and collaboration skills to work effectively with cross-functional teams.Creativity and innovation in developing advertising strategies and campaigns.Ability to work independently, manage multiple projects, and meet deadlines in a dynamic environment.Advantageous:Certification in Google Analytics, Google Ads, Facebook blueprint or similar.Work experience in mobile data services, digital, e-commerce, media and entertainment or in an OTT organization.SEO experience in current or prior roles.PLEASE NOTE: THIS ROLE IS CAPE TOWN BASED!
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