The Digital Marketing Specialist will assist with leading and managing various aspects of digital marketing campaigns across different platforms and channels to help achieve the B2B divisions commercial objectives.The specialist will work closely with the B2B Marketing Lead, Designer and Sales team to ensure creative and strategic alignment, performance improvement and end-to-end implementation of digital marketing tactics. They will collaborate with external agencies for digital campaigns (if/when needed) and actively support with lead generation-specific digital marketing initiatives and Search Engine Optimization (SEO).The candidate will also handle all administrative tasks related to digital marketing, providing support and insights related to campaign performance, competitor analysis and market research to assist with strategic direction and any ad hoc business projects.Minimum education (essential):BCom Marketing Management or related Commerce degreeMinimum education (desirable):Postgraduate Degree or Diploma in Marketing Management or Related.Courses/certification in digital marketing and SEOMinimum applicable experience (years):5 yearsRequired nature of experience:Business to Business marketingDigital campaign managementCreating, monitoring and optimizing campaigns across various platforms such as Google Ads, LinkedIn, Facebook, YouTube, 3rd-party programmatic platforms, and automated emailReporting on platforms such as GA4, Looker Studio, Search Console, SEMRush and LinkedIn Business ManagerAnalyzing and reporting on campaign dataSetting up and testing goals and conversion trackingOn-page and off-page SEO Website performance optimization, through on-page optimization, keyword research, backlink building, optimizing page load time, ensuring page crawlability, and correctly setting up page redirectsCopywriting (long and short form)Skills and Knowledge (essential):Google Ads, LinkedIn, Facebook, YouTube, 3rd-party programmatic platforms, and automated emailGA4, LinkedIn Business Manager and Google Looker StudioThorough understanding of conversion tracking tools (eg. Google Tag Manager, Firebase, LinkedIn Conversion Tag)Proficient in Google Suite (or Microsoft Suite) This job description is not a definitive or exhaustive list of responsibilities and is subject to change depending on changing business requirements
