Digital Marketing Specialist

Create engaging visual content (graphics, presentations, social media posts) using design software (e.g., Adobe Creative Suite, Canva) Content Creation: Creating and coordinating sustainable and compelling content across all relevant digital platforms such as website, blog, press release, infographic, and video channels SEO and SEM: Responsible for optimizing website structure, content & functionality for search engines (SEO) and/or for paid online advertising (SEM) Social Networking: Responsible for driving our online presence through social networking channels such as Facebook, Instagram, YouTube, Reddit, and Google Lead Generation: Develop new techniques and strategies using data analysis and dynamic digital marketing expertise Analyze marketing campaign performance and report on key metrics Stay up-to-date on marketing trends and best practices University Undergraduate Degree of any background Honours Degree advantageous Work experience advantageous Strong academic track record