Purpose: Enhance digital technical performance. Collaborate with multiple departments within customer service personnel, product managers, sales personnel, and marketing personnel. Web content management on websites Digital marketing for all BUs including strategy, content management, social media, paid campaigns and associated reporting Key responsibilities for this position include, but are not limited to: Web Content Management: Manage website - across all BUs: Customization of creative, as/when required Ensuring all SKU are published on time and updated when required Manage banners across all BUs to ensure product visibility and awareness Ensure ticketing systems are utilized for all web-related tasks and that such tasks are managed and closed timeously Manage strategy with a goal to increase traffic to website Collaborate with Product Managers, Sales and Marketing Managers to enhance Search Engine Optimization on website Collaborate with Sales to ensure independent customers and distributor list remains regularly updated Aspire to make a leading subsidiary in web content management and provision of such content to its customers through procured content syndication tools Comply with Global standards on all online content, including monitoring the compliance of customer websites Compiling monthly reports and analysis / optimizations pertaining to the above, or as requested by HQ, RHQ and FSEs Manage and develop ad hoc microsites Develop a website review strategy Develop a sign-up strategy with the effort of growing the database Develop a communication & content strategy for the database Retail Content Management (OSM): Align with and guide Sales team to ensure their product SKU are listed on retailer websites accurately and on time Syndicate content to retailers via procured content syndication tools Collaborate with Sales to actively seek cooperative digital opportunities on retailer websites and channels for the Brand and products Ensure that the brand is present with a visibility strategy on retailer websites in accordance with Sales and Marketing Managers Assist Sales in providing retailers with attractive images for products listed Digital Marketing Management: Prepare annual Digital Marketing strategy. Support and help optimize digital media plans with Marketing Specialists - setting KPIs, content management and production, reporting. Track performance on a weekly basis and redirect investment where required to achieve goals Apply Global digital strategy and identify suitable online marketing methods in line with Global best practice Ensure that online campaigns are executed and adhere to BI and campaign strategy Brief and obtain proposals from agencies Evaluate proposals and costs Approve / supply creative and campaign strategy Monitor and measure online campaigns Post campaign reporting Daily management of SNS platforms Management of outsourced vendors Manage live streaming shows Operational management: Monthly management and updating of digital marketing budget and plans Uploading plans, CEs, POs, invoices, vouchers, process payment once proof of work received Develop briefs for digital agencies and web administration services Project management of all digital transformation activities Required Qualifications and Experience: Relevant Degree / Diploma in Marketing or similar 5 - 10 years experience Full understanding of web development processes Digital marketing workflows and campaigns Market analysis and trends Ecommerce website management experience Required Competencies: Digital strategy, content management, campaign analytics / insights reporting, ROI analysis Solid interpersonal and communication skills Project management skills Strong presentation and writing skills Results oriented and self-motivated Strategic thinker and creative marketer Attention to detail Ability to work well under pressure and within tight deadlines Ability to multi-task on a number of various tasks at hand Assertive and output based
