Purpose:Enhance digital technical performance. Collaborate with multiple departments within customer service personnel, product managers, sales personnel, and marketing personnel.Web content management on websitesDigital marketing for all BUs including strategy, content management, social media, paid campaigns and associated reportingKey responsibilities for this position include, but are not limited to: Web Content Management:Manage website - across all BUs:Customization of creative, as/when requiredEnsuring all SKU are published on time and updated when requiredManage banners across all BUs to ensure product visibility and awarenessEnsure ticketing systems are utilized for all web-related tasks and that such tasks are managed and closed timeouslyManage strategy with a goal to increase traffic to websiteCollaborate with Product Managers, Sales and Marketing Managers to enhance Search Engine Optimization on websiteCollaborate with Sales to ensure independent customers and distributor list remains regularly updatedAspire to make a leading subsidiary in web content management and provision of such content to its customers through procured content syndication toolsComply with Global standards on all online content, including monitoring the compliance of customer websitesCompiling monthly reports and analysis / optimizations pertaining to the above, or as requested by HQ, RHQ and FSEsManage and develop ad hoc micrositesDevelop a website review strategyDevelop a sign-up strategy with the effort of growing the databaseDevelop a communication & content strategy for the databaseRetail Content Management (OSM):Align with and guide Sales team to ensure their product SKU are listed on retailer websites accurately and on timeSyndicate content to retailers via procured content syndication tools Collaborate with Sales to actively seek cooperative digital opportunities on retailer websites and channels for the Brand and products Ensure that the brand is present with a visibility strategy on retailer websites in accordance with Sales and Marketing ManagersAssist Sales in providing retailers with attractive images for products listedDigital Marketing Management:Prepare annual Digital Marketing strategy. Support and help optimize digital media plans with Marketing Specialists - setting KPIs, content management and production, reporting.Track performance on a weekly basis and redirect investment where required to achieve goalsApply Global digital strategy and identify suitable online marketing methods in line with Global best practiceEnsure that online campaigns are executed and adhere to BI and campaign strategyBrief and obtain proposals from agenciesEvaluate proposals and costsApprove / supply creative and campaign strategyMonitor and measure online campaigns Post campaign reportingDaily management of SNS platformsManagement of outsourced vendorsManage live streaming shows Operational management:Monthly management and updating of digital marketing budget and plansUploading plans, CEs, POs, invoices, vouchers, process payment once proof of work receivedDevelop briefs for digital agencies and web administration services Project management of all digital transformation activitiesRequired Qualifications and Experience:Relevant Degree / Diploma in Marketing or similar5 - 10 years experienceFull understanding of web development processesDigital marketing workflows and campaignsMarket analysis and trendsEcommerce website management experience Required Competencies:Digital strategy, content management, campaign analytics / insights reporting, ROI analysisSolid interpersonal and communication skills Project management skillsStrong presentation and writing skillsResults oriented and self-motivatedStrategic thinker and creative marketerAttention to detail Ability to work well under pressure and within tight deadlinesAbility to multi-task on a number of various tasks at handAssertive and output based
