Job title: Digital Marketing Operations ManagerJob Location: Gauteng, JohannesburgDeadline: February 13, 2025Roles and ResponsibilitiesLead the development and execution of digital marketing strategies across multiple brands, ensuring alignment with overarching business goals.Collaborate with brand teams to enhance digital initiatives, campaigns, and optimize online presence.Oversee SEO and SEM strategies to maximize brand visibility and drive both organic and paid traffic.Manage social media marketing, including platform strategies, influencer collaborations, and community engagement to strengthen brand loyalty.Utilize data analytics tools to monitor and improve campaign performance, conversion rates, and user experience, generating regular performance reports.Oversee relationships with digital agencies, ensuring value and expertise are delivered, and manage agency contracts for strategic alignment and cost-efficiency.Optimize digital marketing budgets across brands to maximize ROI through effective resource allocation and cost management.Present strategic insights and performance updates to senior leadership, providing data-driven recommendations.Enhance digital platforms to improve consumer data collection and utilization for strategic decision-making.Work with the Loyalty Marketing team to develop CRM and loyalty programs aimed at customer acquisition, retention, and increasing lifetime value.Translate campaign data and customer insights into actionable marketing plans that span multiple channels.Evaluate and implement emerging technologies to drive digital engagement and operational efficiency.Education, Certifications & ExperiencePostgraduate degree or equivalent experience in marketing or a related field.Preferred certifications include Google Ads, Facebook Blueprint, Twitter Flight School, TikTok Academy, SEMrush, Salesforce Marketing Cloud, and LinkedIn Marketing Labs.ExperienceOver 10 years of experience in digital, technical, or commercial roles.Strong expertise in direct marketing, segmentation, and analytics.Proven ability to lead and enhance marketing campaigns across multiple platforms.Exceptional communication skills with experience handling creative agencies.Adept at time management and prioritizing tasks in fast-paced environments.Comprehensive understanding of marketing channels and performance metrics.
#J-18808-Ljbffr