We are seeking a highly motivated and experienced Digital Marketing Manager to lead our digital marketing efforts in the investments industry. The ideal candidate will be responsible for developing, implementing, and managing marketing campaigns and channels that promote our company and its offerings. This role requires a deep understanding of the investment sector, strong analytical skills, and a proven track record in digital marketing. The successful candidate will report to the Head of Marketing.Key ResponsibilitiesDevelop and execute comprehensive digital marketing strategies to drive brand awareness, lead generation, and customer engagement.Manage and optimise all digital marketing channels, including SEO, SEM, email marketing, social media, content marketing, and PPC campaigns.Provide thought leadership relating to digital marketing and digital / online platforms, including mainstream social media platforms and emerging digital platforms.Create and oversee engaging and relevant content across all digital platforms to attract and retain customers.Oversee the brand's website to ensure it serves the needs of both internal and external stakeholders and positions the brand appropriately.Analyse and report on the performance of digital marketing campaigns using tools such as Google Analytics, Looker Studio, ORM tools and other relevant platforms.Conduct market research and competitor analysis to identify trends and opportunities in the investments industry.Collaborate with the sales team to align marketing strategies with business goals and drive revenue growth.Stay up-to-date with the latest digital marketing trends, technologies, and best practices.Manage the digital marketing budget and allocate resources effectively to maximise ROI.Work with external agencies and vendors to execute marketing campaigns and projects as needed.Ensure all digital marketing efforts comply with industry regulations and standards.Required to translate legislative requirements into implementable website projects; and manage all website-related legislative requirements.Develop and implement strategies for personalised marketing campaigns, targeting specific investor segments (e.g., retail investors, high-net-worth individuals, institutional clients) to drive customer engagement and retention.Recommend new tools, platforms, or strategies to improve overall digital marketing effectiveness.Attributes, Qualifications, Skills & ExperienceBachelor's degree in Marketing, Business, Communications, or a related field.Minimum of 5 years of experience in digital marketing, preferably in the investments or financial services industry.Proven experience managing successful and cohesive digital marketing campaigns across multiple channels.Strong understanding of SEO, SEM, social media marketing, email marketing, and content marketing.Proficiency in using digital marketing tools and platforms such as Google Analytics, Looker Studio, Hootsuite, etc.Experience with marketing automation and CRM systems.Advanced knowledge of web, social and paid media analytics and reporting.Certification in Google Analytics, Google Ads, or other relevant digital marketing certifications.Knowledge of industry regulations and compliance requirements is a plus.Proficiency in content management systems (preferably Umbraco).Excellent analytical, organizational, and project management skills.Ability to work independently and as part of a team in a fast-paced environment.Strong written and verbal communication skills.The ability to brief, assess and offer direction on visual and creative elements required by campaigns.Application form I would like to apply for this position I would like to present candidates for this position Please noteIn order to upload your CV, please complete the form below. Only once you meet the criteria will you be able to upload your CV. You can also save your progress and complete the rest of the form at a later stage.To the best of your knowledge, do you have any connections with anyone who works for or provides services to M&G Southern Africa? Yes No UPLOAD YOUR CV CLICK HERE TO UPLOAD YOUR CV By submitting your application, you consent to us processing your information in accordance with POPIA regulations.Contract typePermanentLocationCape TownPublished Date2024-09-13Application Deadline2024-09-30DMM/M/24We're focused on investment excellence.M&G Investments is a global asset manager with operations in 28 countries, over 5.5 million retail clients and R8 trillion in assets under management and administration. We are also one of South Africa's top 10 asset managers, with over R310 billion in assets under management. For over 30 years we have built up an admirable local track record for delivering consistently strong performance over time. Our aim is to help our clients achieve their financial goals, whether investing towards their first house, their children's education, or making sure that they have enough funds to retire comfortably. We work closely with experts across M&G plc's worldwide operations to bring clients access to the latest technology, investment ideas and research. We incorporate sustainable thinking in everything we do, from the way we run our business to the impact we have on the planet and our communities.To help us achieve our vision, we're looking for exceptional people who live our values of care and integrity and who can inspire others, embrace change, deliver results and keep it simple. We're looking for people who will enjoy the challenge of working in an ambitious business that's set on transforming the industry. We are building a diverse and inclusive environment where everyone can thrive. In order to meet the objectives set in our Employment Equity plan, preference may be given to suitably qualified candidates from designated groups.MandG Investments Southern Africa (Pty) Ltd (previously called Prudential Portfolio Managers South Africa) is part of the same corporate group as the Prudential Assurance Company. The Prudential Assurance Company is a direct subsidiary of M&G plc, a company incorporated in the United Kingdom. The Prudential Assurance Company is not affiliated in any manner with Prudential Financial Inc., a company whose principal place of business is in the United States of America or Prudential plc, an international group incorporated in the United Kingdom.
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