Digital Marketing Coordinator

- Support B2C marketing efforts with a focus on campaign optimization (email, social media, content marketing, etc.).- Provide essential marketing administration to ensure smooth execution of daily tasks.- Monitor and optimize digital marketing campaigns to achieve set KPI targets.- Conduct competitor analysis and marketing research to inform strategy.- Manage and enhance CRM systems to improve customer engagement and retention.- Utilize strong analytical skills to optimize lead conversion and improve campaign performance.- Proficient in Microsoft Suite or Google Suite for efficient task management.- Leverage GA4 (Google Analytics 4) to track and analyze campaign performance.- Experience with MailChimp or similar platforms to manage email marketing campaigns.- Apply customer segmentation techniques to improve targeted marketing efforts.