Digital Marketing Coordinator

- Support B2C marketing efforts with a focus on campaign optimization (email, social media, content marketing, etc.). - Provide essential marketing administration to ensure smooth execution of daily tasks. - Monitor and optimize digital marketing campaigns to achieve set KPI targets. - Conduct competitor analysis and marketing research to inform strategy. - Manage and enhance CRM systems to improve customer engagement and retention. - Utilize strong analytical skills to optimize lead conversion and improve campaign performance. - Proficient in Microsoft Suite or Google Suite for efficient task management. - Leverage GA4 (Google Analytics 4) to track and analyze campaign performance. - Experience with MailChimp or similar platforms to manage email marketing campaigns. - Apply customer segmentation techniques to improve targeted marketing efforts.