The OPTRON Group is a distributor, supporter and integrator of leading technology brands that deliver products and services that connect the physical and digital worlds. Our offerings are built around core technologies in positioning, modelling, connectivity and data analytics which enables customers to improve productivity, quality, safety and sustainability. From purpose-built products to enterprise lifecycle solutions, the software, hardware and services we supply are transforming industries such as mining, construction, agriculture, geospatial and transportation and logistics.
THE OPPORTUNITY
The Digital Marketing Coordinator will support the OPTRON Group marketing strategy and operations by driving and optimizing digital marketing channels (i.e. website, newsletters, social media etc.) and successfully promote OPTRON Group technologies and solutions by increasing client engagement and lead generation through enhanced brand visibility and effective digital marketing initiatives.
KEY RESPONSIBILITIES & ACCOUNTABILITIES
Social Media Management Create, schedule, and publish engaging content across various social media platforms (e.g. Facebook, Instagram, LinkedIn, YouTube).Monitor social media channels, respond to comments and messages, and engage with the online community.Develop and implement social media advertising campaigns to increase reach and engagement.Work closely with the GMs and segment managers to support the development and execution of comprehensive digital and social media marketing campaigns, aligned with the overall business objectives.Liaise monthly with the different subsidiary teams to understand the monthly digital marketing needs.Generate creative and compelling written content for social media and blog posts.Stay up to date with product launches, campaigns, and promotions.Source relevant marketing materials from OEMs and localise where needed.Work with relevant parties to come up with proactive and creative content ideas.Liaise with our agency/developer to ensure effective content management and website enhancements.Digital Marketing Support Assist in the execution of digital marketing campaigns, including email marketing, SEO, and SEM.Analyse digital marketing data and provide insights to optimise campaign performance.Community Building
Foster and nurture online communities, encouraging user-generated content and interaction.
QUALIFICATIONS, SKILLS AND EXPERIENCE REQUIRED FOR THE ROLE
A degree or diploma in Digital Marketing, Social media marketing, or a related field.1-3 Years' experience in Social Media management, digital marketing or a similar role.Proficient in social media platforms Facebook, Instagram, LinkedIn, and YouTube.Knowledge and experience with Google Analytics and WordPress.Knowledge of digital marketing concepts, SEO, and SEM.Strong written and verbal communication skills.Creative thinking and the ability to generate engaging content.The successful candidate must be able to align with the OPTRON core values as follows:
Respect – have due regard for others & acknowledge our diversity.Integrity – doing the right thing, even when no-one is watching.Trust – have a firm belief in the reliability, truth and ability of others.Ownership – be accountable for our decisions and actions.Excellence – proudly committed to quality & success.Balance – work hard, play hard.TO APPLY FOR THIS POSITION
To apply for this position, please complete the form below or send your detailed CV to ******
Closing date for applications: Friday, 30 June 2024
Note: OPTRON will make appointments in line with their Employment Equity goals and targets.If you have not received a response to your application within 2 weeks of submitting your CV, you can assume that your application has not been successful.Apply Now
Please complete the form below to apply for this vacancy.
* Fields marked with an asterisk are required fields Vacancy Application First Name * Last Name * Email * Tel No. * Upload Detailed CV * Verification Please enter any two digits * Example: 37 This box is for spam protection - please leave it blank
#J-18808-Ljbffr
