Digital Marketing Co-Ordinator

Key Performance Areas - B2C Marketing Coordination - Customer Journey / CRM Coordination - Website & SEO - Data Tracking & Reporting - QMS Minimum education (essential): - BCom Marketing Management or related Commerce degree Minimum education (desirable): - Postgraduate Minimum applicable experience (years): - 2 - 4 years Required nature of experience: - Business to Consumer marketing - Marketing Administration - Digital Marketing - Marketing Campaigns - particularly in monitoring and optimizing campaigns (email, social media, content marketing, etc.). Skills and Knowledge (essential): - Proficient in Microsoft Suite or Google Suite - Marketing research / competitor analysis - Customer Relationship Management (CRM) systems - Strong analytical skills - Optimizing lead conversion - GA4 (Google Analytics 4) - MailChimp or similar software - Campaign management - Customer segmentation