Job purpose:
Lesaka is seeking a Digital Communications Specialist who will be responsible for developing, implementing, and managing digital communication strategies to enhance Lesaka's online presence and brand reputation. This role involves creating engaging content for various digital platforms, including social media, website, and email campaigns. The Specialist collaborates with stakeholders and agency partners to align digital communications with overall business goals, ensuring consistent and effective messaging. Additionally, they analyse the performance of digital campaigns, conduct A/B testing, and use analytics to optimise strategies and improve engagement. Your role would be very hands-on, execution focused, and requires great energy and the ability to collaborate with others and move with speed.
The primary focus of this role is to support the website, social media, and internal communication channels for the Lesaka Group.
Responsibilities:
Lesaka Group Website:
Content coordination and governance
Content management and audits
Technical and supplier management
Applying best practices
Managing analytics, search engine optimization, etc.
Social Media:
Writing copy or partnering with an agency
Community management and driving engagement
Scheduling and publishing of content (currently with agency; look at migrating later)
Measurement and reporting (currently with agency; look at migrating later)
Monitoring social media channels for industry trends and competitor activities, and making recommendations as needed
Digital Internal Communications:
Email delivery
Content maintenance and management for the Lesaka Hub (intranet)
CEO support where required
Providing digital support for internal communications campaigns
Providing recommendations on digital user experience
Requirements:
Minimum 3 to 4 years' experience in a digital communications role or similar
Bachelor's Degree is preferable: In Communications, Marketing, Public Relations, Journalism, or a related field; or a similar qualification.
Skills / Competencies:
Strong written and verbal communication skills
Proficiency in digital marketing strategies, including SEO, SEM, and email marketing
Ability to develop, manage, and optimize content across various digital platforms, such as websites, blogs, and social media
Expertise in managing social media accounts, including content scheduling, community engagement, and performance analysis
Skilled in using web analytics tools to measure and improve the effectiveness of digital campaigns
Strong project management skills to handle multiple tasks and meet deadlines
Ability to work collaboratively with cross-functional teams and agency partners
Flexibility to adapt to changing digital trends and technologies
Creative thinker with the ability to drive results in a fast-paced environment
Behaviours:
At Lesaka Technologies, we uphold core values that guide our mission and operations. Demonstrate behaviours that align with our values:
Entrepreneurial Spirit
Integrity
Collective Wisdom
Ownership
Bias to Action
What We Offer:
Competitive salary and benefits package
Dynamic and inclusive company culture
Opportunities for growth and development across the Lesaka Group
Chance to work with a talented and passionate team focused on driving Financial Inclusion
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