Role purpose
The Digital Commerce Sales Manager for general merchandise is responsible for driving sales of the Sixty60 general merchandise offering by creating awareness, excitement, and appeal of the offering. The role will be to manage and lead a merchandising team who will effectively merchandise the offering. The General Merchandise Digital Commerce Sales Manager will also liaise with the buying and marketing teams to ensure the general merchandise offering is aligned with customer needs and expectations.
Role Description
Obtain a deep understanding of all general merchandise categories including the unique selling points of each category.
Drive and report on monthly online sales targets for each category within the general merchandise offering.
Collaborate with the buying team to understand product ranges and unique selling points, and to influence range and listing decisions.
Liaise closely with marketing teams to effectively market the general merchandise offering to drive sales and create excitement.
Develop and implement merchandising strategies for the general merchandise offering, including category pages, banners, cross-sells, upsells, and promotions.
Manage and lead a general merchandise merchandising team, providing coaching, feedback, and performance management.
Analyze and report on sales performance, customer behavior, and market trends for the general merchandise offering, and identify opportunities for improvement.
Ensure the general merchandise offering is compliant with relevant policies, standards, and regulations.
Evaluate regularly competitor activity and best practices in the general merchandise space, and benchmark against industry standards.
Stay abreast of the latest developments and innovations in the general merchandise sector and identify new opportunities for growth and differentiation.
Qualifications and experience
Degree or Diploma in Business, Sales, Marketing, Supply Chain, or a related field – (essential)
+5 years' experience in Dcomm buying, category management or sales role, with demonstrable experience with General Merchandise in a large retail organisation – (essential).
Strong proficiency in MS Office 365 with advanced Excel skills – (essential)
Individual with a keen eye for detail, strong communication skills and ability to engage with customer in a professional manner, whilst driving a team to support the goals – (essential)
Experience in a retail / Digital Commerce environment – (desired).
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