Position Title: CRM. DIGITAL AND E COMMERCE MANAGERDivision: Abbott NutritionLocation: JohannesburgDO WORK THAT MATTERS. About AbbottAbbott is a global healthcare leader, creating breakthrough science to improve people's health. We're always looking towards the future, anticipating changes in medical science and technology.About Nutrition DivisionOur nutrition business develops science-based nutrition products for people of all ages, from helping babies and children grow, to keeping adult bodies strong and active. Millions of people around the world count on our leading brands – including Similac, PediaSure, Pedialyte, Ensure, Glucerna – to help get the nutrients they need to live their healthiest life.Role Overview:In this role, the Digital Manager is responsible for the strategic ownership and execution of key aspects of the ANI Digital Strategy (Roadmap) for South Africa. This includes ensuring that all Digital Marketing, eCommerce, and CRM strategies are well integrated within the Brand Plan to contribute towards a holistic commercial plan.Key Responsibilities:Digital Marketing:Define the Consumer and HCP Digital Strategy for Ensure & Pediasure.Lead & manage the entire ANI Digital Ecosystem, including strategy rollout and follow-up with agencies.Define and track the CRM Journey as per the set targets.Coordinate all Digital-related topics and manage agency accountability.Leverage data analytics to develop innovative, customer-centric solutions.E Commerce Management:Define the eCommerce strategy to achieve assigned financial targets.Partner with local sales & marketing teams for joint business planning.Manage budget and operational costs for all eCommerce activities.Ensure compliance with South African laws and Abbott policies.Stakeholder Relationship Management:Drive alignment of ANI and eCommerce strategies objectives in the Nutrition Category.Tracking of Ecommerce Performance:Implement a system to track sales and shares through eCommerce.Provide analytic reports of online sales and consumer path to purchase.Training & Development:Support the skills' development of local commercial teams.Qualifications and Expertise:Tertiary qualification in Marketing or Commercial qualification is an advantage.1+ years in sales/marketing/digital/eCommerce role within the FMCG, OTC, or Healthcare environment.Strong negotiation and communication skills.Ability to present and influence others.Team player with experience in cross-functional teams.Strong analytical skills.Apply NowFollow your career aspirations to Abbott for diverse opportunities with a company that can help you build your future and live your best life. Abbott is an Equal Opportunity Employer, committed to employee diversity.
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