Position Title: CRM, Digital and E Commerce Manager
Division: Abbott Nutrition
Location: Johannesburg
DO WORK THAT MATTERS. About Abbott Abbott is a global healthcare leader, creating breakthrough science to improve people's health. We're always looking towards the future, anticipating changes in medical science and technology.
Working at Abbott At Abbott, you can do work that matters, grow, and learn, care for yourself and family, be your true self and live a full life. You will have access to:
Career development with an international company where you can grow the career you dream of.A company recognized as a great place to work in dozens of countries around the world and named one of the most admired companies in the world by Fortune.A company that is recognized as one of the best big companies to work for as well as a best place to work for diversity, working mothers, female executives, and scientists.About Nutrition Division Our nutrition business develops science-based nutrition products for people of all ages, from helping babies and children grow, to keeping adult bodies strong and active. Millions of people around the world count on our leading brands – including Similac, PediaSure, Pedialyte, Ensure, Glucerna – to help get the nutrients they need to live their healthiest life.
Role Overview In this role, the Digital Manager is responsible for the strategic ownership and execution of key aspects of the ANI Digital Strategy (Roadmap) for South Africa and to ensure that all Digital Marketing, eCommerce (key growth driver for ANI) & CRM- (HCP & Consumer) strategies are well integrated within the Brand Plan; to contribute towards a holistic commercial plan.
Digital Marketing Responsibilities: Define the Consumer and HCP Digital Strategy for Ensure & Pediasure (using the brand plan as reference for business objective).Lead & manage the entire ANI Digital Ecosystem, Channel definition including the strategy rollout and follow up with the pertinent agencies.Define and track the CRM Journey as per the set targets with marketing & Area.Lead the coordination for all Digital related topics, manage and keep all participant Agencies accountable, ensuring that the agency partners are knowledgeable of Brand positioning and strategy.Leverage data analytics to develop innovative, customer/consumer centric solutions to boost our online sales, engagement, and reach.Drive Revenue, Share and Profitability for E Commerce: Responsible for defining the eCommerce strategy of Abbott brands to achieve the assigned financial targets in terms of Net Sales, Margin, and online Market Share.Lead and partner with the local sales & marketing teams to maximize sales through joint business planning across key channels in the market.Ensure that ANI is over-indexed in the eCommerce channels as compared to relevant retail market shares.Manage budget, operational cost and agency/partner investments for all eCommerce related activity.Collaborate with sales to maintain a sustainable balance between online and offline consumer interactions.Ensure compliance with relevant South African laws, integrating all legal, POPI and regulatory requirements, and adhering to Abbott policies.Define the product volume forecast to meet assigned Net Sales, Division Margin and Market share objectives.Stakeholder Relationship Management: Drive alignment of ANI and eCommerce strategies objectives in the Nutrition Category.
Partner with Area eCommerce team: Acquire: Create and deliver an integrated ANI Digital Strategy.Connect: Ensure product content is compliant with standards including establishing A+ content for our products on e-Commerce.Convert: Deliver against the 4Ps in eCommerce, generating multi-item/category solutions.Retain: Work with the CRM team to leverage both Abbott and retailer CRM assets to drive our business.Track and analyze each program effectiveness and ROI.Tracking of Ecommerce Performance: Implement an effective system to track sales and shares through eCommerce.Provide analytic reports of online sales with a clear understanding of the consumer path to purchase.Leverage data captured from the eCommerce channel for ROI measurement and KPI tracking.Training & Development: Support the skills' development, knowledge, and competence of local commercial teams.Qualifications and Expertise: Education: Tertiary qualification in Marketing qualification/IMM/Commercial qualification is an advantage.
Expertise and Competencies: 1+ years in sales/marketing/digital/eCommerce role within the FMCG, OTC or Healthcare environment.Working knowledge of eCommerce business model is required.Knowledge of Retail Sales, Brand Management or Shopper Marketing.Strong negotiation and communication skills.Ability to present and influence others.Team player with experience in cross-functional teams.Strong analytical skills to convert analysis into insights and actionable plans.Apply Now Follow your career aspirations to Abbott for diverse opportunities with a company that can help you build your future and live your best life. Abbott is an Equal Opportunity Employer, committed to employee diversity.
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