Role Summary We are looking for an experienced and passionate individual to join our Marketing team at Travelopia USA Inc. in the role of CRM Manager. In this position, you will be responsible for leading and implementing customer marketing communications, with a specific emphasis on email campaigns. Your primary goal will be to enhance customer value, retention, and engagement, ultimately contributing to the growth of sales for the Le Boat brand. You will work closely with the Head of CRM, as well as our sales and marketing teams, to develop data-driven marketing strategies, including customer lifecycle programs and focused retention campaigns.
Key Responsibilities: Retention & Engagement Strategies and Campaign Management: Develop and deploy email campaigns of exceptional quality to drive repeat bookings and convert prospects. You will collaborate with cross-functional and regional teams to implement effective rules and workflows that optimize campaign performance. Implement rapid test-and-learn strategies, including A/B testing, to continuously improve the performance of our email and digital campaigns. Track, analyze, and report on campaign performance, working closely with the analytics team. By sharing insights across the business, you will drive continuous improvement and contribute to our world-class marketing efforts. Collaborate with the Sales and Operations teams to identify growth opportunities at a customer segment level. Together, you will plan cross-channel initiatives to capture these opportunities. Maintain the highest standards for all emails and digital communications, ensuring legal compliance and adherence to industry norms. 2. Lead Generation and Customer Database Growth: Discover and implement cross-channel lead generation strategies aimed at expanding our contactable customer base. You will collaborate closely with our sales, social media, and other marketing teams to foster growth. Align with the Acquisition team to ensure a cohesive lead generation approach across various digital channels. Take charge of planning and implementing early customer lifecycle, onboarding, and nurturing journeys across email, direct mail, web, and other digital channels. Utilize data and insights to identify and seize commercial opportunities that promote business expansion. 3. Loyalty Programs: Work closely with the Head of CRM to assess and improve Le Boat's loyalty program and communications. Your objective will be to enhance customer retention, engagement, and sales growth through the loyalty program. 4. Team Collaboration: As a valued member of our dynamic team, you will report directly to the Head of CRM. You will work alongside a CRM Manager, Data Manager, and Senior Data and Insight Executive. Build strong relationships with regional marketing teams, sales teams, Ecommerce, Studio, Finance, Yield, Operations, IT, Analytics, and Insights teams. By collaborating effectively with these teams, you will achieve shared objectives. Regularly interact and exchange ideas with other CRM Managers across the Travelopia brands. This collaboration will allow you to stay at the forefront of industry trends and contribute to our ambitious marketing strategies. What We're Looking For: Skills & Experience:
A CRM marketing specialist with a minimum of 5 years of digital marketing experience, ideally within a global organization. Proven expertise in leading and managing email campaigns, as well as automated customer journeys. Extensive experience in end-to-end digital campaigns, with a strong track record in CRM/digital platforms. An individual with a keen eye for creativity and a strong ability to pay close attention to detail, especially in the development of effective campaigns. Experience with loyalty programs and related marketing techniques. Excellent collaborator who excels in building and nurturing connections with various individuals. Strong interpersonal skills, with the ability to effectively collaborate and influence others. Strong analytical and reporting skills, with the ability to interpret data to optimize campaign targeting and personalization. A self-starter with a proven ability to manage multiple projects and innovate. Experience with HubSpot is essential; knowledge of HTML coding is an advantage. About You: We are seeking an experienced CRM Manager who is passionate about delivering exceptional customer experiences. Your ability to think creatively and analyze data allows you to strategize and implement complex campaigns that enhance trading performance. With a friendly and resilient personality, you thrive in collaborative environments and maintain a positive outlook. Your commercially focused approach and dedication to achieving results make you a valuable asset to our team. You take personal responsibility for meeting both short- and long-term goals while maintaining high service levels. Your flexibility and resilience enable you to work effectively with individuals at all levels and across various departments within the organization.
At Travelopia USA Inc, we are committed to cultivating a diverse, equitable, and inclusive environment where everyone can flourish. We actively work to increase awareness of and counteract unconscious bias, build an inclusive culture, and embrace diversity in all its dimensions.
Travelopia USA Inc is dedicated to providing an open, accessible, and inclusive work environment that removes barriers for all individuals. If you require accommodations or additional support during the recruitment and selection process, please inform us. Our dedicated team at ****** will work with you to provide suitable accommodations in a timely and confidential manner. Rest assured that any information you share will be handled with the utmost discretion.
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