Job DescriptionThis is a remote position.MasterStart is in the business of creating value by solving workplace problems. In other words, we are committed to delivering learning that creates value for both the employee and the organisation.Through our Account-Based Management (ABM) model we engage with multiple stakeholders across various roles within an organisation to forge deep, long-lasting relationships. This allows us to tailor our learning solutions to the unique workplace challenges and needs of each organisation, driving continuous organisational improvements through individual professional development. Our commitment is to offer personalised growth pathways that not only focus on upskilling but also align with business objectives.We are searching for a Corporate Marketing Specialist to drive growth in the corporate space. They will be responsible for driving brand strategy and client acquisition through a range of channels, focusing on account-based marketing tactics, including:Public RelationsContent Marketing (focused on thought leadership and case studies)Product MarketingEmail Marketing (targeted campaigns for specific industries)Search Engine Optimization (SEO)Social Media Marketing (with a primary focus on LinkedIn)In-client marketingResponsibilities include, but are not limited to:Create, execute and track digital marketing campaigns across various channels, which are optimised for corporate clientsDevelop and create marketing materials, such as sales and product collateral, and ensure brand guidelines are metWrite, proofread, and edit creative and technical content across different mediumsManage content development for promotional materials, websites, and presentations for clientsPlan and coordinate event sponsorships and partnershipsUtilise market research and internal data to identify marketing opportunitiesCollaborate with internal teams to develop and monitor initiativesCollaborate with external marketing and other professionals to implement strategiesUndertake individual tasks of a marketing plan as requiredThe Key Objectives of this role are:Drive Course Enrolments: Increase the number of corporate learners signing up for our programs by targeting key decision-makers within organisations.Generate High-Quality Leads: Attract and convert new B2B prospects interested in our corporate learning solutions, focusing on long-term partnerships.Elevate Brand Awareness: Strengthen MasterStart's presence and reputation in the B2B edtech market, positioning us as a trusted partner for organisational learning and development.Boost Social Media Engagement: Enhance interaction and build a community of engaged professionals on our social platforms, driving conversations around corporate education.Requirements and skills:Proven experience as marketing specialist or similar roleThorough understanding of marketing elements (including traditional and digital marketing such as SEO / Social media etc.) and market research methodsDemonstrable experience in marketing data analytics and toolsStrong knowledge of various marketing and analytics tools (Adobe Creative Suite & CRM) and applications (Web analytics, Google Adwords etc.)Knowledge of HTML, CSS and web development tools desiredStrong prioritisation, organisation, and project management skillsExceptional communication and writing skillsCommercial awareness partnered with a creative mindBSc / BA in marketing, communications or equivalentAbility to travel as necessaryPlease note this is a mostly remote position working with teams based primarily in Cape Town, Johannesburg and Durban. The ideal candidate must have a suitable environment to work from home.
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