Category Finance Manager

Lead finance business partner support to CMO, Marketing and Innovation in order to deliver missionDrive business performance and provide decision support through a mission focused BPM process, be embedded in Marketing, providing data led insights, steering the team to always challenge the correct mission focused metrics.
Understand and drive A&P efficiency/effectiveness.
Lead A&P performance management Provide the team with detailed information by portfolio including:Competitor analysis in order to monitor performance, drive insights and recommend a response.Spend to determine budget adherence and re-prioritization where necessary.Rigorous financial support on existing innovation agenda New innovation financial analysis – key drivers of risk, benchmarking with previous innovations, scenario analysis.
Support overall pricing strategy in conjunction with NRM Manager Lead marketing financial capability development

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