Cardiology sales representative provides day to day accounts management and clinical product support and education for the assigned accounts at a territory level. Work is driven by the sales rep setting objectives to leverage opportunities to drive sales growth for their product portfolio in conjunction with their manager and in line with the company's Cardiology divisional strategy. Sales representative is responsible for sales contract compliance and delivering the target sales revenue availability of Cardiology products at accounts level, identifying/selling the next cases and providing product training and education at an account level. This remote field-based position will require daily travel to support clients across the Pretoria territory.Skills And KnowledgeProduct KnowledgeThorough understanding of cardiology medical products and devices. Stay updated on advancements and changes in the cardiology field.Drug Eluting StentsBalloon CathetersDrug eluting balloonsTAVR/TAVI (Myval)Customer EngagementBuild and maintain relationships with cardiologists, nurses, stock controllers, and other health care professionals. Understanding of hospital accounts management. Provide product information and education to health care professionals.Sales and MarketingDevelop and implement sales strategies to achieve sales targets and objectives. Conduct product presentations and demonstrations to potential clients. Collaborate with marketing teams to create promotional materials and campaigns.Market ResearchStay informed about market trends, competitor products, and industry developments. Provide feedback to the company on customer needs and market dynamics.Training and EducationTrain health care professionals on the proper use and benefits of the products. Conduct educational programmes and workshops for medical staff.ComplianceEnsure compliance with industry regulations and company policies. Stay informed about legal and ethical standards in the medical device industry.Administrative TasksMaintain accurate and up-to-date records on sales activities, customer interactions, and market trends. Prepare reports and forecasts for sales management.Problem SolvingAddress customer concerns and issues promptly and effectively. Collaborate with the internal team to resolve any product-related problems.Continuous LearningStay informed about new research, clinical studies, and developments in the Cardiology field. Attend conferences, workshops, and training sessions to enhance product knowledge.TravelDepending on the territory, frequent travel may be required to meet with health care professionals, attend conferences, and participate in industry events.Key Performance IndicatorsKey Performance Indicators for cardiology Sales Rep help measure the success and effectiveness of their efforts in promoting and selling cardiology medical products. These indicators provide insights into various aspects of the sales process and can help identify areas of improvement.Sales growth: Percentage increase in sales compared to the previous period (Monthly, Quarterly, and annually).Market Share: The percentage of the cardiology market captured by the representative's products compared to competitors.Number of Accounts: Total number of health care professionals' hospitals or clinics that the representative has established relationships with.Customer retention rate: Percentage of existing customers who continue to purchase products over a specific period.New Business Development: The number of new accounts or clients acquired within a given time frame.Product Penetration: Percentage of target accounts that have adopted or are using the representative's products.Call Activity: Number of calls, visits, or interactions with health care professionals and potential clients.Conversion: Conversion rate, percentage of leads or prospects that convert into actual sales.Product Knowledge proficiency: Assessments or evaluations of the sales representative's understanding of cardiology products and their features.Compliance adherence: Adherence to regulatory and compliance standards in the promotion and sales of cardiology products.Training and Participation: Participation in training programmes and continuous education initiatives.Customer Satisfaction: Feedback and satisfaction scores from health care professionals and clients.Territory Expansion: Successful expansion of the territory reaching new geographical areas or untapped markets.Timely Reporting: Consistency and timeliness in providing reports, updates, and forecasts to sales management.Return On Investments (ROI): Measure of the profitability and effectiveness of sales activities compared to the resources invested.Feedback From Health Care Professionals: Gather feedback from Health Care Professionals regarding the representative's interactions and effectiveness of the products.Forecast Accuracy: The accuracy of sales predictions and forecasts made by the representative.Average Deal Size: The average value of a sales deal or transaction.Cross-Selling Success: Success in promoting and selling complementary or additional products to existing customers.
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