The Campaign Manager plays a pivotal role in driving the planning and execution of integrated marketing campaigns, with a specific focus on promoting our financial services and remittances offerings. The primary purpose of this role is to plan and implement marketing initiatives that effectively engage target audiences, drive customer acquisition, and enhance brand awareness and loyalty on a global scale.
Mukuru is a fast-paced, rapidly growing fintech business. This role extends beyond marketing execution; it involves effective planning, market analysis, collaboration with cross-functional teams, and a deep understanding of both the fintech industry and market dynamics. The Campaign Manager must navigate complex challenges such as regulatory compliance, cultural diversity, and technological advancements while driving impactful marketing campaigns that resonate with target audiences across different regions and demographics.
ResponsibilitiesPlan and execute integrated marketing campaigns Document comprehensive campaign briefs outlining objectives, target audience, messaging, channels, and KPIs.Collaborate with the team to create compelling campaign assets including ad creatives, email templates, landing pages, and social media content.Coordinate with internal teams and external agencies to ensure seamless execution of campaign elements across all channels.Monitor campaign progress and make real-time adjustments to optimise performance and maximize results.Produce post-campaign reports with detailed analysis of key metrics, insights gained, and recommendations for future improvements.Manage the campaign calendar for assigned products.Liaise with the relevant Country Manager as required.Take responsibility for all communication across various channels and platforms.Work with the digital team to identify monthly themes to promote each corridor product as discussed with Product or Country Managers based on strategy.Carry out weekly sales review and when necessary, create plans to mitigate losses.Weekly review of the website and other platforms to ensure all information is up-to-date and brief changed to Digital Marketing Manager.Collaborate with cross-functional teams Facilitate cross-functional brainstorming sessions to generate innovative campaign ideas and execution plans.Work closely with product development teams to align campaign messaging with product features and benefits.Collaborate with sales teams to ensure marketing materials and initiatives support their efforts and drive sales objectives.Engage with creative teams to develop visually appealing and on-brand campaign assets that resonate with the target audience.Communicate regularly with key stakeholders to provide updates on campaign progress, solicit feedback, and address any concerns or challenges.Liaise with suppliers for production of artwork or final products.Ensure all suppliers are listed and details updated on the supplier database.Utilise market research and customer insights Conduct market research and competitive analysis to identify trends, opportunities, and threats in the fintech industry.Analyze customer data and feedback to gain insights into their needs, preferences, and challenges.Segment the target audience based on demographic, psychographic, and behavioral factors to tailor campaign messaging and targeting.Investigate and understand different customer personas to inform campaign structure and execution.Leverage customer journey mapping to design campaigns that effectively engage customers at each stage of the purchasing process.Stay abreast of industry regulations and compliance requirements to ensure all marketing activities adhere to legal and ethical standards.Monitor and analyse campaign performance Set up tracking mechanisms to monitor campaign performance across various channels and platforms.Analyze key performance indicators (KPIs) such as click-through rates, conversion rates, and return on ad spend, to assess campaign effectiveness.Identify trends and patterns in campaign data to uncover insights and opportunities for optimization.Conduct experiments to evaluate different campaign elements and tactics and determine the most effective approaches.Generate regular performance reports and dashboards to communicate results, insights, and recommendations to key stakeholders.Manage campaign budgets and resources Produce detailed budget plans outlining allocation of funds across different marketing channels and activities for approval.Track expenses and monitor budget utilisation to ensure adherence to financial targets and objectives.Identify opportunities for cost optimisation and efficiency improvements without compromising campaign quality or impact.Negotiate contracts and pricing with external vendors, partners, and agencies to secure competitive rates and maximise ROI.Allocate resources effectively, balancing workload and priorities to ensure timely delivery of campaign deliverables within budget constraints.QualificationsBachelors degree or Advanced Diploma in Marketing, Business or related field.5 years' Proven experience in managing campaigns.Experience in the fintech industry or relevant financial services sector will be an added advantage.Understanding of the fintech industry, financial services, and digital banking, including experience in marketing fintech products.Project management skills with the ability to manage multiple campaigns simultaneously and meet deadlines.Analytical skills and experience with data-driven decision-making.Collaboration skills and the ability to work effectively with various teams, including product development, sales, and customer support.Excellent communication and interpersonal skills, with the ability to collaborate effectively with cross-functional teams and stakeholders.Creativity and a keen eye for design and messaging.Proficiency in marketing analytics and metrics, with the ability to interpret data to drive decision-making and optimise campaigns.Hiring organizationMukuru is one of the largest money transfer providers in Africa and a leading Next Gen Financial Services Platform that offers affordable and reliable financial services to the emerging consumer.
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