Who are we: A leading South African online retailerWho are we looking for: A highly talented Campaign Manager: Category Growth Specialist in Cape TownWhat will you do:Develop and implement a social media paid content strategy that supports the Marketing objectives (with external counsel/workshop from brand strategy partners where required). Integrating Paid and Organic, with Paid strategic and implementation support from the Head of Performance Marketing and external agencyRun, 0ptimise and manage company's performance channels with a core focus across Paid Social and reporting on a daily, weekly and monthly basis to the internal and external stakeholdersLiaise with other departments to direct the marketing priorities that enable business success across paid social and other paid media channelsBuild and maintain relationships with our commercial partners at an account manager level and advise on best practices across performance and organic media channelsDevelop and execute Paid Social Media strategies for key business categoriesWork closely with the Social Media Manager to align organic and paid strategies and campaigns across social mediaWork closely with the Social Media Manager to build channel-specific content plans that engage and excite followers across all social media channelsExecute all commercial paid campaigns as booked by the Advertising or Retail Marketing teamsTechnical implementation of campaign strategies (campaign setup, bidding strategy executions and feedback loop) and A/B test across all performance marketing channelsRun, optimise and manage our campaign sets across various channels(Google, Facebook, TikTok etc) and platforms (web + app)Develop, scale and continuously refine and optimise our campaign strategy for the future, ensuring our full-funnel marketing strategy complements each performance channelPlot out the category-specific growth across digital channels, identifying strategic growth audiences and building a high-quality category-specific media planWhat do you need: A tertiary qualification is required preferably in Marketing, Statistics, Mathematics or Computer ScienceAt least 3-5 years of experience in a campaign manager roleCertifications: Google Ads (required) Google Analytics (required) DoubleClick (beneficial)Experience on the following platforms:Google Ads (required) - Includes Search(required), Shopping(required), Discover(beneficial), YouTube(required) and App Campaign (beneficial)Google Marketing Platform: (Having experience across all is beneficial, but not required)SA360 (beneficial)DV360 and CM360 (beneficial)GA360 (Beneficial) and GA4(beneficial)Experience on the following social platforms:Meta Ads (Facebook, Instagram, Whatsapp) (required)TikTok (required)Snapchat (beneficial)Attributes required:Data-driven decision-making capabilities with the ability to converse with all levels of management about their approachA strong problem-solving and solution-orientated mindsetAttention to detail in all levels of their approach to campaign management. (Campaign set up and reporting)E-commerce experience (required)
