Brand Specialist

Requirements: A Bachelor's degree or diploma in Marketing, Advertising, Communications, or a related field & 5 years plus Marketing experienceExperience in Media Buying is a plusResponsibilities: Implement branding strategies that are aligned with the company vision and brand global campaignsLead creative development and drive the CTA to the relevant target audienceEnsuring that all marketing material and efforts align with the brand vision and messagingClear understanding of the company's objectives and communicating with relevant key stakeholdersMonitor market trends, research consumer markets and competitors' activitiesCollaborative efforts both globally and locally to implement traditional & digital media campaigns that will include most or all of the following; National and local broadcast television in traditional and direct response formats; Radio, Outdoor advertising, Local newspaper and magazine (offline & online); Local events ideation and implementation, i.e. local guerilla marketingMedia planning and buying and applying media solutionsWork with Digital team members to integrate Digital objectives and strategies into overall media planOrganize, implement and control the day-to-day media planning development process including coordination