Job TitleBrand Marketing Executive - George FashionLocationGeorge HouseEmployment TypeFull timeContract TypePermanentHours Per Week37.5SalaryCompetitive salary plus benefits.CategoryBrand/Product ManagementClosing Date9 September 2024We are recruiting for a Brand Marketing Executive to join our exciting George fashion brand team. Preparing and delivering marketing plans at the right time is a brand team thing! It's all about understanding the customer mindset and delivering industry leading marketing moments that will catch the attention of our customers."Everything about Asda"We are a values-led organisation. As such we encourage everyone to be open and honest. We work creatively and collaboratively, valuing everyone's input.Our collaborative culture, the size of our business, and our belief in the empowerment of the individual means opportunities at Asda are abundant.We conduct £300m worth of transactions every week. Our website handles over 2 million transactions a month. We have more than 145,000 dedicated Asda colleagues ensuring that our customers are at the heart of everything we do."Everything you'll love"25 days annual leave per year plus 8 bank holidays – Making sure you take time for yourself and switch off.13 paydays a year – Who doesn't love an extra payday?Digital GP and Wellbeing sessions – Asda genuinely cares, so we create a culture where our people can perform at their best; the physical health and mental wellbeing of all our people is very important to us.Discount off your shopping at Asda and George - with extra discounts running throughout the year – really makes a difference, saving colleagues an average of £700 a year.Career development and apprenticeship and graduate schemes - we want our colleagues to excel and grow with our business.Free on-site parkingPlus much more!"Find your role"Working closely with the Brand Marketing Manager and the wider marketing team to co-ordinate and execute marketing from brief to implementation.Work in partnership with our trading teams to understand and deliver our product proposition and strategy.Contribute to the planning, creation, development, and delivery of all brand marketing briefs and wider marketing plans.Oversee the end-to-end process of all brand marketing plans and activations, working closely with multiple stakeholders within the brand team and wider business to ensure alignment to the brand narrative and brief.Own the brand marketing critical path and alignment meetings to ensure all tasks are completed and engage all stakeholders in delivering on time.Co-ordinate reviews of the market, competitor product, and marketing propositions through competitive shopping and sharing ideation to drive strategy.Regularly undertake reviews of George brand activity to identify future opportunities, learnings, and successes.Create marketing packs with clear storytelling for each brand execution across all marketing channels.Undertake administrative tasks to ensure the coordination of marketing initiatives and alignment into Asda campaigns and Asda marketing channels.Work with the Brand Marketing Manager to flex accordingly when necessary."Let's find out about you"Experience in fashion marketing or retail preferable but not essential.Agile, flexible, open to change, and with a test-and-learn mindset; comfortable working at pace.Self-starter: happy taking accountability and creative in problem-solving.Strategic Thinking: Ability to understand and support the delivery of long-term brand strategies that align with business goals.Understand consumer behaviour in the fashion industry, market trends, and competitive landscape.Analytical Skills: Ability to analyse data and metrics to measure the effectiveness of marketing campaigns and make data-driven decisions.Project Management: Experience in managing multiple projects simultaneously, ensuring timely delivery.Communication Skills: Excellent verbal and written communication skills to effectively convey brand messages and collaborate with cross-functional teams. Confident, inclusive, and engaging in communication style.Adaptability: Ability to adapt to changing market conditions and consumer trends.Collaboration: Strong interpersonal skills to work effectively with internal teams and external partners."Find your everything at Asda" - bringing brighter living within everyone's reach.We are passionate about creating a diverse and inclusive team, representative of the communities we serve, and are creating ways to inspire diverse talent to join Asda.#LI-GS1#LI-HybridWork Where it WorksOur hybrid way of working gives you the choice to work where it works. This enables you to choose where you'll be the most effective. It offers a mix of working from home and in an office environment that works best for you and your team.You will also get an excellent benefits package including:Discretionary company bonusCompany pension up to 7% matched10% colleague discount, free parking, and many additional rewards.We want all colleagues to be able to bring their best and true selves to work, every day. Simply put, we want our colleagues to be Proud to be Asda and proud to be themselves.
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