Responsibilities:
Marketing Strategy – input and delivery on the overall marketing strategy, provide & introduce newness, creativity & innovation into the marketing strategy. Ensure all communication outputs are on-brand.
Digital marketing Strategy – Have key understanding of digital marketing. Provide input into & rollout digital strategy. Liaise with key strategic partners in order to drive brand reach, profit & innovation. Create, co-ordinate & manage social media content plans & briefs to internal & external stakeholders.
Brand management – Timeous & effective rollout of all campaigns. Maintain the brand image across all channels. Manage relationship with all advertising agencies. Co-ordinate shoot product & briefs to relevant stakeholders. Identify, manage & drive brand exposure across all appropriate media channels.
Communication – facilitate communication with the relevant internal & external parties. Maintain brand image & identity during all marketing interfaces, including copywriting & brand message.
Measurement – track effectiveness of all campaigns and optimise future campaigns based on learnings.
Creativity & innovation – show creativity & original thinking in order to grow the brand & seek to capitalize on new opportunities to maximize brand reach.
Customer obsessed – Leverage consumer & performance insights to guide on strategy and brand outputs. Review all communication against Kpi's & monitor competitor activity.
Budgets – Manage all aspects of the brand budget cost effectively, re-project & highlight potential issues.
Leadership & people management – Lead & guide team with clear direction by sharing and translating marketing objectives, co-ordinating and delegating tasks, goals & targets amongst relevant individuals.
Qualifications and Experience:
A relevant tertiary qualification.
Minimum 5 years' relevant retail & brand experience is essential.
Have a key understanding and experience in digital marketing.
Experience in social media as a communication channel.
Skills:
Computer literate.
Good with Excel / Word / PowerPoint.
Digitally savvy.
Project Management (activations, new store openings, launches, CSI, etc.).
Good verbal communication skills.
Good organisational & planning skills.
Commercial awareness.
Able to work independently & show initiative.
Adaptability.
Good team working skills.
Great written communication skills.
Good numerical & analytical skills.
A passion for retail.
The ability to multi-task in a fast-paced environment - work on multiple projects simultaneously.
The ability to work independently.
The ability to take initiative.
A high level of attention to detail.
Behaviours:
Effectively collaborates with team members to achieve common objectives and outcomes.
Applies market and business insights in order to drive organisational objectives.
Conveys information and communicates ideas in a clear, concise and impactful manner.
Creates an environment that fosters and nurtures a culture of creativity which drives success.
Understands and applies financial concepts and principles to make informed financial decisions.
Interprets and simplifies complex and contradictory information when resolving organisational problems.
Understands and navigates dynamics created by processes, systems, and people.
Thinks and plans strategically, focusing on the long-term goals and objectives of the organisation.
Preference will be given, but not limited to candidates from designated groups in terms of the Employment Equity Act.
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