The successful Brand Manager - Scheduled and OTC Generics will be responsible for, but not limited to:
Market Analysis and Strategy Development:Conduct thorough market research to understand the competitive landscape for both scheduled generics and OTC generics.Develop and implement pricing strategies for scheduled generics, considering factors like market demand, production costs, and regulatory constraints.Create consumer-focused campaigns for OTC generics, aimed at increasing brand awareness, customer engagement, and market share.Collaborate with market research teams to understand consumer behavior, preferences, and trends impacting OTC product sales.Brand Management and Promotion:Oversee the branding of scheduled and OTC generics, ensuring consistency in messaging and company values across all platforms.Design and execute marketing campaigns for OTC generics, using various channels like digital media, print, and in-store promotions.Monitor and manage the brand performance of both product lines, adjusting strategies as needed to meet sales targets and market positioning goals.Cross-Functional Collaboration:Work closely with the sales team to ensure alignment of sales strategies with brand objectives, particularly for scheduled generics pricing models.Coordinate with the Medical and regulatory affairs departments to stay informed about product developments and regulatory changes that might impact the brand strategy.Budget Management:Develop and manage the marketing budget for both scheduled and OTC generics.Allocate resources effectively between pricing initiatives for scheduled generics and consumer campaigns for OTC products.Compliance and Ethical Marketing:Ensure all brand activities for scheduled and OTC generics comply with pharmaceutical industry regulations and ethical marketing practices.Stay updated on changes in pharmaceutical laws and regulations that could impact product marketing.Performance Analysis and Reporting:Regularly analyze sales data, market trends, and campaign performance to measure the effectiveness of brand strategies.Prepare detailed reports and presentations for senior management, highlighting successes, challenges, and recommendations for future brand strategies.The successful Brand Manager - Scheduled and OTC Generics will fit the following profile:
EDUCATIONBachelor's degree in Marketing, Commercial, Business Administration, or a related field. Sciences degree with relevant experience will be considered.EXPERIENCEMore than 3 years' experience in brand management, preferably in the pharmaceuticals industry.REQUIREMENTSStrong understanding of pharmaceutical marketing, including regulatory environments and market dynamics for both scheduled and OTC generics.Excellent analytical, communication, and leadership skills.Ability to work collaboratively in a cross-functional team environment.Proficient in using marketing analytics tools and software.BEHAVIOURAL QUALITIESOrganizedAbility to build and maintain relationships with external stakeholders and internal cross-functional team members.Ability to adapt in a fast-paced, changing growth environment and to work independently.Supportive team playerGood leadership skillsCollaboration Skills
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