QUALIFICATION & EXPERIENCE
Relevant Post matric Marketing/Health Science qualification
Minimum of 5 - 6 years Brand Management experience in the pharmaceutical sector is required
Brand Management experience in OTC portfolio is essential (this is not negotiable)
Brand Management experience in Pain portfolio is an advantage
Applicable industry knowledge
Financial literacy
Proficiency in Excel, PowerPoint, Outlook and Word
Ability to work on Qlikview models is advantageous
OBJECTIVE:Drive sustainable, profitable growth of the product portfolios/ therapeutic categories with appropriate strategic direction, brand stewardship and commercial acumen
MAIN DUTIES
Strategic Decision making
Market analysis and insight
Develop portfolio/brand strategy for sustainable business growth and profitability
Successful implementation and monitor the roll out of the above with the required measurements
in place for successful outcomes
Anticipate future trends in disease management and the market environment
Commercial capability
Ability to set sales budgets and manage
Ability to manage Advertising and Promotion budgets and ROI impact
Compile and manage advertising budget and spend
Ability to manage the cross functional networks and channel resources for the portfolio to drive
profitable growth with the required and shared accountability to achieve business targets
Ability to interpret and implement insights drawn from a variety of internal and external data
sources as result of the required interactions
Forecasting accuracy and stock management which entails minimizing write-off costs and returns, monitoring and managing wholesalers stock holding and backorders
Maintaining portfolio profitability through pricing strategies, profit margins and batch MOQs
- Accurately assess market potential by preparing product P&Ls to successfully implement new
product launches
Evaluate Congress attendance and participation to maximize ROI
Innovative way of thinking to secure a competitive advantage
Solution orientated
Provide creative direction for brand/ portfolios strategies and manage Agency outcomes
Pipeline management to secure future portfolio assets
Sense of urgency in resolution of customer queries
Quality assessments of portfolio/ brand strategy implementation through in field visits
PEOPLE DEVELOPMENT
Manage and guide Junior Brand Manager (JBM)
Develop and Upskill JBM to a brand manager level
Coach, Direct on all duties performed by JBM
Develop a performance matrix to assess the progress of JBM
