Job Description: Brand ManagerPosition: Brand ManagerDepartment: MarketingLocation: Cape TownReporting to: Marketing ManagerPurpose of the Role:To develop the brand strategies in South Africa and optimise the A&P investment tools, ensuring a 360° approach to all marketing strategies, ultimately growing market share, brand desirability and image in South Africa.KEY RESPONSIBILITIESBusiness Performance:Formulation of brand strategy and long-term growth plans to drive market share growth.Establishment of brand activities (trade marketing, media, new launches etc.)
to drive market share growth.Be a custodian of the brand image in SA and maintain brand equity and integrity at all times.Develop, communicate, and share the marketing vision within the organization to ensure the strategy is executed impeccably and timeously in the market.Analyze brand strategy and performance and effect changes as needed.Using historical performance, accurately set and achieve annual wholesale budgets for the brands and formulate plans to drive sell-out and alleviate any sales deficits.Effectively set global sell-out targets for the brands with the sales team.Adapt global strategies to suit the SA market and meet retailer expectations.Conduct effective and regular business reviews to ascertain challenges and opportunities.Monitor retail prices in the market to ensure the brand remains competitive while managing brand ex works and forex trends.Manage distribution with the sales team to ensure adherence to international guidelines and strategy, ensuring minimum turnover levels.Manage inventory to ensure brand stock levels meet both brand and organizational requirements, including accurate promotional forecasting.Brand reporting.Stakeholder Engagement and Management:Build and maintain strong relationships with all stakeholders to ensure full support of the brand in the market.Work with stakeholders to gain maximum exposure for the brand.Coordinate and implement PR activity.Budget and Financial Management:Management of marketing budget.Management and analysis of A&P spend to ensure effective usage and ROI.Ensure achievement of wholesale budgets across all retailers.Ensure market share growth across all retailers.COMPETENCIESDeciding and Initiating ActionWorking with PeopleWriting and ReportingPersuading and InfluencingPlanning and OrganisingDelivering Results & Meeting Customer ExpectationsAdapting and Responding to ChangeCoping with Pressures and SetbacksAnalysingEntrepreneurial and Commercial ThinkingSKILLSStrong understanding of Brand management & Marketing conceptsWilling and able to work on both strategy and operational subjectsAttention to detailProactivity, adaptability & flexibilityMultitaskingStrong interpersonal skillsNegotiation skillsCommunication skillsBusiness acumenMINIMUM REQUIREMENTS/QUALIFICATIONSBusiness/Marketing degree5 years relevant experience in the cosmetics industryMust have experience in building make-up and skincare brandsPrestige Cosmetics Group is an equal employment opportunity company that is committed to diversity.
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