Purpose of the job: To drive the strategies and brand equity as per global directive in order to achieve sales and profitability goals for the Brands.
Experience:• 10+ years experience in collection building brand or product management - essential• Merchandising, inventory management, OTB planning – essential• Industry and proven track record of success
Main Key Areas: Sales performance of the brand in the marketBrand managementMarket analyticsBuilding brand equityCommunicationBrand strategyLeadershipCompliance
Brand Management: Managing all aspects of the brand through the supply chain both tangible and intangible.Presenting quarterly review and progress on strategy to Country Manager and Financial Director.Presenting the brand strategy to directors, sales and marketing teams at internal meetings and conferences.Execute and support marketing campaigns in conjunction with the Marketing division aimed at communicating our brand message.Manage and supervise the operations of systems in terms of stock, sales projections and gross profit of the business unit.OTB management.Age stock management as per annual KPI's.Ensure that collections are updated regularly online through stockists.
Market share and retail analytics: Together with Marketing team, perform regular market research studies to gather important brand data and competitive analysis to be included in quarterly reviews.Monthly analytics of brand performance in retail.Together with Marketing develop custom brand management plans for each product and submit updated summaries on brand exposure to management each month Conduct consumer and market research.Seek out new opportunities that fit with the brand and maximizing all opportunities for growth.Identify how the brand is currently positioned in the market
Critical outcomes: Market share growthBrand is efficiently and effectively managed to achieve or exceed sales targets.Effective marketing of the brand
Gain competitive advantage
Creation of brand identity
Effective CRMThorough knowledge of the brand
Strategic brand outcomes met.Brand targets both short and long term are met.Remain current with legislation in terms of the trading space.Optimize growth and performance.
Ensure effective Management and deployment of allocated human resources to meet Company objectives.
Minimal risk faced by Company
Main Key Areas: Sales performance of the brand in the marketBrand managementMarket analyticsBuilding brand equityCommunicationBrand strategyLeadershipCompliance
Salary: R Job Reference #: 1147270