JOB SUMMARY:Develop a brand strategy to position the Company as the business partner of choice by developing and implementing a brand strategy to meet business objectives. Coordinate all marketing activities and initiatives of the organization.RESPONSIBILITIES: (not limited to)Manage to build and maintain the Company's brand equity, reputation, and business portfolio.Conduct market research to identify how the company brand is currently positioned in the market, and continually seek ways to improve brand visibility.Design and develop a company brand strategy by coordinating and guiding marketing activities, and branded areas i.e. advertising, printed campaigns, branding, etc.Communicate the company brand internally / externally, by liaising between departments, management, and marketing agencies.Develop, implement and manage integrated, innovative direct marketing campaigns together with marketing agencies.Stay up to date with external trends and keep the Company brand up to date.Manage and maintain the Company's branded merchandise and corporate clothing.Manage all Company and marketing functions (i.e. newsletters), and social interactions with the public.Event coordination & management of events, oversee plans, budgets and liaison with suppliers.Monitor social media.Pursue relevant strategic alliances and sponsorship opportunities.Web and intranet management together with marketing agencies.Manage and control the marketing budget, strategic recommendations to the Manager.Prepare the monthly marketing report.Approve invoices / creditors to be paid through the clients system.Oversee and generate briefs to agencies.Approve and consult in creative work.Attend to marketing queries / complaints.Manage the quality of customer data (i.e. email addresses) to ensure that data is up to date and relevant.Custodian of all Company brands and develop / update new brands as the company grows.Manage and drive all digital marketing efforts together with marketing agencies.Support sales and lead generating efforts.REQUIREMENTS:Marketing / Communication Management (Degree or Diploma is essential).At least 3-5 years in this relevant field.Exposure to the transport industry will be an advantage.Understand business systems, practices, and processes.Computer literate MS Office (Excel is essential).Highly motivated with strong communication skills on all levels.Presentation and interpersonal skills required.Must be creative with designing and editing skills.Be analytical with strong attention to detail.
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