Vacancy Details
Employer:AVI Limited
AVI Ltd.is known for its leading household brands across many categories including: hot beverages, sweet and savoury biscuits and snacks, frozen convenience foods, personal care products, cosmetics, shoes, accessories, and fashion apparel.
NATIONAL BRANDS LIMITEDoperates 5 manufacturing sites, offering world class manufacturing facilities in Isando (Johannesburg), Rosslyn (Pretoria), Westmead and Durban (KZN). It is home to some of the best-known South African tea, coffee and creamer brands, including our delicious range of much-loved savoury and sweet biscuits, and our melt-in-your-mouth snack range.
An exciting opportunity exists for aBRAND MANAGERatNATIONAL BRANDS LIMITED Head Officefor our beverages portfolioin Bryanston, Johannesburg. We are looking for an innovative, detail orientated Brand Manager with a high level of financial acumen to take on the challenge of research and commercialization in our beverages portfolio.
Line Manager: Senior Brand Manager
Key Performance Areas:
Deliver performance targets for portfolio across all target brands
Ongoing market and industry analysis to provide recommendations for brand development
Ongoing competitor intelligence
Ongoing review of portfolio activity effectiveness to update or change plans as required
Budgeting & forecasting
Deliver local portfolio and brand strategy
Insights from pulling together existing research, market trends (global & local), competitors and internal data
SWOT analysis
Conduct consumer and market research in order to keep up to date with consumer trends, as well as trying to predict future trends
Portfolio positioning – Identify how our brand is positioned in the market
Develop brand plans/brand strategy for profitable company growth
Development of 3-year portfolio strategy
Deliver consumer communication strategy
Define and manage brand positioning and communication strategy using a variety of media
Prepare/Review all promotional, advertising, media, research and R&D briefs
Participate in media strategy process, agreement & delivery of plans
Develop and execute marketing campaigns aimed at communicating our brand message
Maintain relationships (both internal and external partners)
Monitor communication/promotional spend
Management of all New Product Development projects
Development of commercial rational and justification
Project management of all new product development projects
Work with Research and Development (R&D) team and technical team to convert innovative business ideas into saleable products
Product / packaging development
Implement launch and launch support plan
Participate in monthly marketing & NPD meetings
Qualifications:
A completed commercial qualification (Degree or Diploma) majoring in Marketing, Business Management or similar
Experience:
A minimum of 3 - 5 years' brand and marketing experience gained in an FMCG environment
Knowledge of IRI / Nielsen data required
Knowledge:
Proficient in MS Word, MS Excel, MS Outlook, and MS PowerPoint
Strong focus on analytical skills (turning data into actionable insights)
Knowledge of consumer, trader, customer, and shopper
Project management knowledge or expertise
Innovation Management
Advertising experience from briefing to execution
High levels of numeracy
Ability to travel essential
SAP is advantageous
