Overview:Our Client within the Commercial/Business Environment is seeking a Brand Manager to join their team.
The successful incumbent will be responsible for developing and implementing marketing strategies for in-restaurant promotions, menu offerings, and local store marketing initiatives across all the company's markets.
They work closely with menu development teams and operations to enhance the in-store customer experience and drive sales.Minimum Requirements:Grade 12 / MatricBachelor's degree in marketing, business, or a related field2-3 years of experience in marketingRetail or QSR industry advantageousJob Responsibilities:Develop and execute in-store promotional campaigns and menu marketing strategiesCollaborate with menu development teams on marketing for new and existing productsAnalyse consumer behaviour and QSR market trends to inform retail marketing strategiesOversee and coordinate local store marketing initiativesWork with operations team to optimize in-store customer experienceMonitor and report on the performance of retail marketing initiatives.Regular coordination with menu development teams, operations, and other marketing functionsPresentation of retail marketing plans and results to Marketing ExecutiveEngagement with local store marketers on marketing initiativesAnalyse sales data and consumer trends to identify opportunities for retail marketingDevelop creative solutions to enhance in-store customer experience and drive salesEvaluate the effectiveness of retail marketing campaigns and propose optimizationsRecommend retail marketing strategies and tactics to the Marketing ExecutivePrioritize and allocate resources for local store marketing initiativesMake decisions on in-store promotional materials and campaign execution.Identify new opportunities for in-store marketing and customer engagementPropose innovative menu marketing ideas and promotional conceptsStay updated on industry trends and propose new approaches to retail marketingKey Competencies / Skills:Strong understanding of retail marketing principles and consumer behaviourExcellent analytical and problem-solving skillsCreative thinking and ability to develop innovative marketing conceptsStrong communication and presentation skillsProficiency in MS Office and marketing analytics tools