Brand ManagerOur client, an Electronic company, is currently recruiting a knowledgeable and experienced Brand Manager to join their team in the East Rand (Johannesburg). The successful candidate will oversee a wide array of business functions and processes to ensure the growth of our client's brand.Duties & ResponsibilitiesProduct and Brand Management:Analysing Brand positioning in the market and setting regular growth strategiesIdentifying new channels for product distribution and Brand growthConsidering and executing product ranging plans for various channelsEnsuring product offering and range remain relevant in terms of global trends and consumer expectationsAligning and collaborating with teams to deliver on customer experience objectivesCommunicating brand personality internally and aligning the company around foundational ideasPerform Product trainingRetrieving sales data from each sales channel both consistently and in a usable format, transforming this data into the required format and report to global business partner weekly by the reporting deadlineUsing analysis of sales data to set sales estimates (forecasts), and growth targets and perform achievement analysis against set targets, per product, per channelManaging inventory levels to maintain optimal in-stock capacity levels based on sales and financial goalsEnsuring the recovery of marketing funds and other cost centre expenses from global business partners, using statements of accounts and tracking numbers for each claim and following through until pay-out is receivedCalculating and managing product pricing in order to adhere to cost parameters, whilst ensuring profitability of the Brand and competitiveness of the product pricing against other market offerings in Brand segmentPlanning, executing and managing promotional pricing for various channels, in a timely manner, and in line with market sales periods and seasonality, to capitalise on growth opportunitiesCustomer and Market Analysis:Carrying out customer identification and segmentationPerforming customer and trend researchCompiling regular competitor analyses of each product against like-for-like competitor offeringDrive customer retention, and switch from competitor brandsMapping the customer journey and identify opportunities to proactively intervene on the client's behalfDeveloping and implement customer experience strategiesBrand Marketing Management:Monitoring social media for consumer trends and competitor offeringsAssisting the digital marketing team with relevant and impactful content creationMaintaining corporate websites with the latest Brand offerings and product informationStrategizing with global business partners for feature-rich content and high-resolution product images to ensure timeous updating of product range within listed channels and listing of new products ahead of releaseLeading creative development and motivate target audienceDesired Experience & QualificationDegree in Marketing or Business Management3+ years of experience in a brand management, marketing, sales, or product management roleAdvanced MS Excel skillsExperience with creating and presenting presentations to EXCOAbility to manipulate data to highlight trends, risks and to draw accurate conclusions from the dataDigital and social media marketing insights
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