BRAND MANAGER SA: CONSUMER BEAUTY AND COLOUR | CAPE TOWNR750,000.00 CTC PER ANNUM Our client, a leading global FMCG brand are looking for a Brand Manager: Consumer Beauty and Colour to join their Commercial team. JOB PURSPOSES: To take responsibility for the planning, management and execution of all marketing, advertising, and promotional activities towards achieving the brand(s) strategy. Key deliverable is the successful execution of international brand strategy and programs with local market insights and topspin. In addition, the Brand Manager is responsible for the implementation of brand(s) omni-channel and digital marketing objectives and overall financial performance of the brands, ensuring profitability and market share / brand ranking growth. YOUR DAY TO DAY As the brand manager you will be responsible for ensuring Coty brands grow their relevant markets shares through successful management of the brand portfolio and executing marketing strategies. Your main areas of responsibility will include the following:Gross and Net Margin ownership at brand levelRetail sales performance co-ownershipDeveloping strong strategies relevant to competitive positioning and channel focusManaging marketing campaigns across TV and online platforms to ensure that products and services meet customers expectations and to build the credibility of brandsManaging consistency with all in store/trade marketing executions to the required global standards with the Trade ManagerAnalyzing the success of marketing campaigns and creating reports to feedback monthlyCarrying out competitor and market research in order to keep up to date with customer trends, as well as trying to predict future trendsEffectively communicate marketing activities across multiple functions, and obtain global approvals where necessaryManaging a marketing budgetBuilding relationships with key suppliers and global contactsProduct Lifecycle Management global and local discontinuations, innovationsForecasting product innovationContribute to promotional strategies and ROI: Sets; GWPS; Retailer KCPS/Discounts; Co-opAdministration and ReportingEducating stakeholders on your brand and brand strategyRegular feedback to global teams on best-in-class executions, and market educationMINIMUM ROLE REQUIREMENTS:Qualified to bachelor's degree level, BCom marketing or equivalent5-8 years of experience in retail industry brand management/FMCGProven ability to drive retail success of a brand/productOwnership of marketing budgetsExperience in Colour category advantageousExperience in managing a teamKnowledge of the market and understanding lifestyle category and market segmentsExtensive experience in social media, advocacy, and digital marketingTECHNICAL SKILLS AND COMPETENCIES:Proficiency in MS Office (intermediate to advanced)Experience extracting and analysing panel data (Circana)Strong business and financial acumen and able to influence P&L to reach financial KPIsAnalytical skills and attention to detailStrategic thinking, creativity and innovative ideas for campaignsProject, time and change management skills with diverse audiences and environmentsStrong planning. organisational skills and can work with ambiguityManages stress and can work on multiple complex projects simultaneouslyStrong market research skills, understands and can forecast trendsAble to lead self and others, with strong interpersonal skills, EQ, coaching and teamwork abilitiesCustomer centric approach and the ability to respond to consumer and customer needsAbility to work independently and employs sound judgement in decision makingFull proficiency in English language. Confident in both written and spoken communication with the ability to present and influence at all levelsProficiency in MS Office (intermediate to advanced)TRAVEL:5 10%CORE COMPETENCIES:Must have mass colour backgroundAbility to bring category experience to the brandIdeal background: Revlon, Essence, Maybelline, Loreal (colour), Avon, Sorbet. Would also consider retailer backgrounds in Clicks and Dischem, with specific Mass colour experienceMust have experience in managing media budgets (Digital, advocacy being core to that experience)No need to understand new product development lifecycle, all the innovation is set and designed by global teamsSimilarly no experience needed in designing brand equity, or any localized communications (directing TV shoots, conceptualizing and producing local assets etc.)Must have knowledge of 360-degree executions and collaborated with trade marketing; but no direct execution experience neededAdvantageous to have experience in a people leadership role (this role will have a small team reporting to them) but not a pre-requisite
