The Brand Manager (BM) is responsible for achieving market share and sales targets of assigned brand/s. The BM will lead a cross functional team daily, ensuring full accountability for strategic and operational plans and solutions, which optimize profitability, market share and revenue growth for the assigned brand/s in the short and long term. The BM will define local brand strategy aligned with therapeutic cross functional teams and global brand teams and implement supporting tactical plans/projects to create brand value at customer level.
About the RoleBrand Strategy
Develops and or localize brand strategy, promotional campaigns, and tactical plans in collaboration with cross functional team.
Prepares and or localize content.Monitors/anticipates market development. Adapt strategy and plans if applicable.Lead the cross-functional brand team in localizing of Integrated Product Plan(1IP) and monitoring the execution of objectives and tactical plans. Put corrective action in place if appropriate.Lead the development of promotional activities in line with internal SOPs and Code of Conduct guidelines.Executes central marketing activities as well as regional initiated marketing activities.Analyze relevant industry trends and competitor activities, as well as growth opportunities; translate market intelligence into Brand strategies and programs; leverage disease and market knowledge to gain customer insights by using appropriate tools and techniques.Regular consulting with creative agency and management of promotional materials and creative design budget with A&P allocation.Support customer facing teams with relevant HCP directed materials via multichannel, facilitating A-B shift via Novartis One 6IB model.Holistic marketing approach vs customer type depending on stage and segment of customer Journey relevant to Brand.Ensuring customer facing teams are equipped with most current on-label scientific
updates for field use in-line with tactical execution.Ensuring the customer facing teams have the most relevant promotional materials.Constantly assessing and implementing the best possible option to ensure impactful
interactions, either F2F or digitally with customers.Go big on digital marketing and communication.Forecasting Sales Forecasting in collaboration with TA head and finance department.Stock forecasting with Supply Chain TeamPatient forecast modelling. Relook and adapt as market changes.Congress Liaising with relevant congress committee members for exhibition standBooking and organizing relevant academic agenda participation, i.e. Symposia, Speaker Sponsorship.Taking the lead and accountability in organizing of congressesSales Conference/Mid-year cycle meeting Preparing Brand Strategy for customer facing team, role out and ensuring excellence in executionRole-play exercise (i.e. Customer-/Patient Profile and segment brand messaging)Any other activities/training to ensure customer facing team are confident in rolling out the strategy.A&P Management Manage phased A&P expenditure according to tactical plan.Brand Team Lead a cross-functional team, provide ongoing feedback and direction to create impact and drive the business. Leverage the team's knowledge, skill set and competencies to deliver the right solution to the right patient.Lead monthly x-divisional Brand Team meetings.Full accountability for managing all aspects around commercialization of brand with cross functional team.Integrate insights from both external stake holders and cross functional team to identify gaps and opportunities and translate then to effective and innovative solutions.Training C4 certification of Field Teams in collaboration with medical & training departmentsResponsible for ensuring the role out of new data to customer facing team in collaboration with medical.Continues upskilling of customer facing team to ensure excellence in execution.1 Impact Plan Spearhead timely completion of robust plan in collaboration with cross functional team.Ensure alignment of strategy and tactical execution plans with global strategy.In-depth data analysis and customer experience course correction, when appropriatePre-Launch Drive iLR process, ensuring market and Novartis readiness for product launch incollaboration with cross functional team.In-Field Visit 20% of Time spend in-field with customer facing teams or direct customer calling.Key Account ManagementClose Collaboration with customer facing teams.Active partnering with societies (i.e SA Heart, NASA, SARAA)Collaboration with internal and external stakeholders to expand Patient AccessKey performance indicators: Market share & market share growth.Performance management and employee relations, feedback, meetings, surveys (i.e. Field Force, Marketing capabilities, Global Marketing, Medical Department, Regulatory Department) -Ensure full compliance to all regulatory requirementsEducation & Qualifications: University degree in science and/or business, marketing or Equivalent is preferred.Work Experience: 5 Years sales experience within the healthcare/pharma sectorCross Cultural Experience.Project Management.Operations Management and Execution.Brand management experience preferred.Successful in-person and virtual customer facing experience.Demonstrated operational skills and performance delivery.Establishing and managing strategic partnersCustomer experience management (services & solutions)Cross functional/team collaborationSkills: Innovative and strategic thinkingComputer literacy, including PowerPoint and ExcelPlanning and decision makingProblem SolvingAnalytical skills and attention to detailCross-Functional CollaborationTime and project management skillsCommercial and operational excellenceHealthcare Eco system understanding.Digital marketingStrategic partnerships, Stakeholder engagement and managementLanguages : Why Novartis: Helping people with disease and their families takes more than innovative science. It takes a community of smart, passionate people like you. Collaborating, supporting and inspiring each other. Combining to achieve breakthroughs that change patients' lives. Ready to create a brighter future together? https://www.novartis.com/about/strategy/people-and-culture
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Division International
Business Unit Innovative Medicines
Location South Africa
Site Midrand
Company / Legal Entity ZA01 (FCRS = ZA001) Novartis SA (Pty) Ltd.
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