Cape Town, South Africa | Posted on 20/09/2024
MasterStart is the collaborative online partner of leading executive and business education providers, including, UCT GSB, WBS, Coventry and GIBS. Through these partnerships, we offer world-class online education and support the mandates of these institutions to provide transformational learning experiences for future-ready leaders and give rise to positive change across the globe through a humanised digital experience.
Job Description MasterStart SA, the South African partner of MasterStart is an edtech business that places human connection at the heart of our flexible and fully supported online learning programmes. Our portfolio of programmes empowers learners to grow, adapt and develop their careers in our fast-changing world.
We are seeking a dynamic and creative Brand Communications Specialist to support our Key Account Management Sales Team. This role is integral to driving successful sales efforts by providing tailored marketing materials and communications that enhance client engagement and contribute to revenue growth. The ideal candidate has a strong blend of design, copywriting, and marketing skills, with experience in developing high-impact material.
Culture and values are essential to us, so the successful candidate will need to be passionate about people, resilient, versatile, tenacious and data-driven with a thorough understanding of best practices.
Responsibilities would include, but are not limited to:
Collaborate closely with the Key Account Management sales team to understand client needs and develop custom marketing materials, including product catalogues, presentations, and proposals.
Design visually appealing and brand-consistent sales collateral, ensuring materials are aligned with client expectations and sales strategies.
Write clear, compelling copy for client proposals, email communications, and other marketing deliverables that effectively communicate the value proposition of our products and services.
Create and manage content for client-facing presentations, ensuring all materials are polished, professional, and persuasive.
Work on multiple projects simultaneously, ensuring timely delivery of high-quality marketing assets that meet the sales team's deadlines.
Maintain a consistent tone of voice and brand identity across all marketing content and communications.
Support the sales team with the development of tailored marketing campaigns and strategies that drive client engagement and retention.
Provide creative input during brainstorming sessions and sales strategy discussions.
Analyse the effectiveness of marketing materials and provide recommendations for continuous improvement.
Requirements:
Bachelor's degree in Marketing, Communications, Design, or a related field.
2+ years of experience in marketing, with a focus on design and copywriting.
Proficiency in design software (e.g. Adobe Creative Suite, Canva, etc.).
Excellent copywriting skills with a strong attention to detail.
Ability to manage multiple projects simultaneously and meet tight deadlines.
Strong interpersonal skills with the ability to collaborate across teams.
Knowledge of sales processes and key account management is a plus.
This role is perfect for someone with a passion for both the creative and strategic aspects of marketing, looking to make a direct impact on sales success through targeted marketing initiatives.
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