Job SummaryEntity: Customers & Products
Job Family Group: Marketing Group
This role is responsible to lead and elevate digital marketing strategies and practices across our portfolio brands and developing and implementing an integrated brand and communication plan, working cohesively with the brand and loyalty team.
About bp At bp, we provide an excellent working environment and employee benefits such as an open and inclusive culture, a great work-life balance, tremendous learning and development opportunities to craft your career path, life and health insurance, medical care package, etc.
Roles and Responsibilities Lead the development and execution of digital marketing strategies across multiple brands, ensuring alignment with overarching business goals.Collaborate with brand teams to enhance digital initiatives, campaigns, and optimize online presence.Oversee SEO and SEM strategies to maximize brand visibility and drive both organic and paid traffic.Manage social media marketing, including platform strategies, influencer collaborations, and community engagement to strengthen brand loyalty.Utilize data analytics tools to monitor and improve campaign performance, conversion rates, and user experience, generating regular performance reports.Oversee relationships with digital agencies, ensuring value and expertise are delivered, and manage agency contracts for strategic alignment and cost-efficiency.Optimize digital marketing budgets across brands to maximize ROI through effective resource allocation and cost management.Present strategic insights and performance updates to senior leadership, providing data-driven recommendations.Enhance digital platforms to improve consumer data collection and utilization for strategic decision-making.Work with the Loyalty Marketing team to develop CRM and loyalty programs aimed at customer acquisition, retention, and increasing lifetime value.Translate campaign data and customer insights into actionable marketing plans that span multiple channels.Evaluate and implement emerging technologies to drive digital engagement and operational efficiency.Education, Certifications & Experience Postgraduate degree or equivalent experience in marketing or a related field.Preferred certifications include Google Ads, Facebook Blueprint, Twitter Flight School, TikTok Academy, SEMrush, Salesforce Marketing Cloud, and LinkedIn Marketing Labs.Experience Over 10 years of experience in digital, technical, or commercial roles.Strong expertise in direct marketing, segmentation, and analytics.Proven ability to lead and enhance marketing campaigns across multiple platforms.Exceptional communication skills with experience handling creative agencies.Adept at time management and prioritizing tasks in fast-paced environments.Comprehensive understanding of marketing channels and performance metrics.Skills Strategic & Data-Driven Digital MarketingSearch & Digital AdvertisingWeb Analytics & Measurement: Strong proficiency in web analytics tools like Google Analytics and Power BI dashboards to track performance and drive insights.CRM/Marketing Automation ExpertiseSocial Media Management ExpertiseWe support our people to learn and grow in a diverse and challenging environment. We believe that our team is strengthened by diversity. We are committed to crafting an inclusive environment in which everyone is respected and treated fairly.
There are many aspects of our employees' lives that are meaningful, so we offer benefits to enable your work to fit with your life. These benefits can include flexible working options, collaboration spaces in a modern office environment, and many others benefits.
Travel Requirement
Negligible travel should be expected with this role.
Relocation Assistance:
This role is not eligible for relocation.
Remote Type:
This position is a hybrid of office/remote working.
Legal Disclaimer:
We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, sex, gender, gender expression, sexual orientation, age, marital status, socioeconomic status, neurodiversity/neurocognitive functioning, veteran status or disability status. Individuals with an accessibility need may request an adjustment/accommodation related to bp's recruiting process (e.g., accessing the job application, completing required assessments, participating in telephone screenings or interviews, etc.). If you would like to request an adjustment/accommodation related to the recruitment process, please contact us. If you are selected for a position and depending upon your role, your employment may be contingent upon adherence to local policy. This may include pre-placement drug screening, medical review of physical fitness for the role, and background checks.
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