Job Post End Date: 05 November 2024Job FamilyMarketing, Communication, and Data AnalyticsData AnalysisManage Self: Professional (MSP)Job PurposeTo analyse, interpret, collate, and present financial and non-financial information for the Group Marketing Department at Nedbank. The focus is on designing and delivering reports that drive strategy, enhance decision-making, and support the overall marketing objectives. The role involves providing valuable insights into customer behaviour, marketing technology performance, and competitive analysis to facilitate effective marketing strategies.Job ResponsibilitiesReporting and Analysis: Prepare and deliver all monthly reports by analysing, interpreting, and collating relevant financial and non-financial data related to marketing initiatives and customer analytics.Process Enhancement: Continuously enhance the process and design of marketing business reporting to ensure alignment with strategic objectives and optimize reporting efficiency.Customer Insights: Analyse and interpret customer data to provide insights into consumer behaviour, preferences, and trends, supporting data-driven decision-making in marketing strategies.Competitor Analysis: Conduct comprehensive competitor performance analysis to identify market positioning, strengths, and weaknesses. Provide actionable recommendations based on findings.Marketing Technology Performance: Evaluate and report on the effectiveness of marketing technology initiatives and tools. Provide insights that inform the development and optimization of marketing technologies.Collaboration: Build and maintain strong internal and external relationships with stakeholders through regular communication and attendance at relevant meetings.Service Level Adherence: Ensure that internal and external customer requirements are met, adhering to service level agreements and delivering high-quality reports.Project Support: Provide analytical support for marketing projects and initiatives, offering recommendations and insights to enhance performance and effectiveness.Time Management: Meet deadlines and targets by effectively prioritizing tasks, planning, and communicating progress to relevant stakeholders.Performance Monitoring: Maintain high standards of analysis and reporting within defined timeframes by planning, organizing, and monitoring workflow.Self-Assessment: Identify relevant development needs by assessing own performance and behaviour through formal and informal feedback.People SpecificationEssential Qualifications - NQF LevelAdvanced Diplomas/National 1st DegreesPreferred QualificationBCom in Marketing, Business Analytics, or a related fieldPreferred CertificationsCertification in Data Analytics or Marketing AnalyticsMinimum Experience Level3 - 6 years in Banking or Financial Services, specifically in a marketing analytics or reporting roleTechnical / Professional KnowledgeProficiency in data analysis and visualization tools (e.g., Power BI, Tableau, Excel)Strong analytical skills to interpret complex datasets and draw actionable insightsUnderstanding of industry trends in marketing technology and customer behaviourKnowledge of relevant software and systems used in marketing analyticsFamiliarity with financial management principles as they relate to marketing performanceBuilding PartnershipsDecision MakingQuality OrientationTechnical/Professional Knowledge and Skills
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