Remuneration: R15 000.00 Negotiable, dependent on skill set, knowledge, and experience + Provident Fund contribution Hours: 07:30 to 17:00 Purpose Of The Job: Our client is looking for a knowledgeable Automotive Marketing Manager, who has current experience with this function in the automotive dealership environment.
To be considered the successful candidate must be able to demonstrate experience working with global brands, strategic planning experience and capability; and hands-on-capabilities with sufficient technical / product knowledge to interface successfully, internally with sales and service departments, as well as franchised dealers, and externally with OEM marketing.
Duties: Marketing Budget Management Responsible for preparation and execution of the annual marketing strategy and plans, and the management of agreed budgets Leadership of the marketing communications team Development of longer-term Automotive Marketing strategy (B2G, B2B, B2C, Digital), utilizing and enhancing OEM strategy and materials to build strong brand awareness and consideration across all brands and products Provide the planning and leadership to the Marketing Department by ensuring that the appropriate structures, systems, competencies and values are developed in order to meet and exceed the goals of the Marketing plan Assume overall responsibility for developing the annual marketing plan for the organization; for strategic market planning; market research programs; field force activities, and control of the marketing budget.
Ensure marketing plans are consistent with OEM strategies and plans, and fully utilize OEM resources and materials, ensure that all plans are claimed monthly Prepare new product marketing plans for product introductions in cooperation with senior management colleagues in Automotive and OEM's.
Brand development and management for the Automotive portfolio Event management (B2B, Digital, Retail) Establish a system of reports and communications for all information from the marketing team to the sales team and for feedback and request from the sales team to the marketing team Manage all external and internal communications for the company Develop ongoing liaison with key market personnel and other organizations to ensure that significant developments in the field are identified and monitored Ensure that the systems & tools are in place whereby all Sales and Marketing staff including sales representatives are familiar with marketing programs, support services and promotional programs Organize and direct marketing and strategy meetings on a regular basis whereby the strategy and promotion programs are reviewed Report on group activities to senior management colleagues as and when required Responsible for performance appraisal of marketing team and for providing training and development opportunities Assist the Group Marketing Manager in establishing processes & policies Develop a co-operative marketing program with franchised dealers; ensuring brand consistency and standards are met, programs are strategically aligned, and are fully cost effective Proactively develops and maintains good vendor relationships with key members of the advertising, print and media companies Requirements: Minimum of 2 years' related and current experience in the role of Marketing Manager, within an Automotive Dealership environment Keep up to date with in-market intelligence Expected to be fully conversant with media buying, conference organizing and web functionality Knowledge on research tools and applications Advanced skills in all Microsoft Applications Motor Industry experience ESSENTIAL!!!
*Only candidates that meet the criteria will be shortlisted and contacted *If you have not heard from us within 14 days from submission of your CV to us, you can assume you have not been successful *Only candidates with Automotive Industry experience will be considered and contacted unless otherwise stipulated If you are interested and have the required SKILLS and EXPERIENCE according to the job spec, please UPLOAD your current, updated CV on our Website using the following link: https://selectmotor.co.za/job-application/ For further information please feel free to contact Debbie at Select Motor Recruitment 011 615 7747 Applications should be submitted no later than Wednesday 18 September 2024.
