Audi Communications and Relationships ManagerThe future of mobility is changing. What do we contribute to this? Volkswagen produces vehicles in 14 countries and delivers them to customers in more than 150 markets worldwide. Electromobility, smart mobility, and digital transformation are our core topics for the future. For many millions of people, Volkswagen is the epitome of mobility - not only today but also tomorrow. Become part of it and help develop new solutions with your curiosity and ideas. You can expect a diverse team that supports you and with whom you can grow together and develop your potential.Applications are invited from suitably qualified & experienced candidates to fill the Audi Communications and Relationships Manager position in Audi – NSO (Sandton).Develop, promote and maintain the desired progressive image of the Audi Brand to internal and external stakeholders (the public, press, high-profile customers / friends of the brand and others) in order to positively enhance perceptions, influence buying powers and ultimately create loyal and passionate fans of the Audi brand.Possible Tasks within this RoleLiaise and interact daily with the media to heighten visibility and enhance the image, products and thought leadership of Audi SA.Plan, implement and report on product launch events, engagements and activities with the support of the Audi Events Manager.Promote and enhance Audi brand by sharing written, photographic and video content through various channels and activities.Monitor, analyse and report on product and brand publicity generated through AVE and Social Media monitoring.Act as company spokesperson for Audi SA and support top management in the same through their engagements and on LinkedIn.Effectively develop, implement, manage and report on Audi SA's Customer Relationship Management (CRM) strategy.Effectively develop, implement, manage and report on Audi SA's Social Media platforms with agency partners.Facilitate customer service / experience concerns which have received heightened attention in the media and on Social Media channels, including drafting and circulating for approval by various departments the official responses on behalf of Audi SA.Curate and compile Audi brand content (lifestyle, consumer, corporate and product) for Audi SA owned and internal channels.Effective management and campaign support of Audi Brand Ambassadors, Influencers, Friends of the Brand and other publicity programmes and media partnership initiatives which may arise.Planning, management, reporting and forecasting of Audi PR, Social Media and CRM budgets on a monthly basis.Oversee the operational management of the Audi SA Press demonstrator fleet with support from VW Group Communications and regional Fleet Managers, including the maintenance and repairing of vehicles, against utilisation targets.Provide support to Audi brand marketing campaigns, projects and events and to leverage any PR, Social Media and CRM opportunities which may be presented.Effectively manage the PR, Social Media and CRM agencies with regards to promoting, building and integrating the Audi brand image and brand agenda points within the broader marketing strategy to achieve the brand metric targets.Qualification RequirementsA formal 3-year National diploma or Bachelor's degree from a recognised institution in Marketing / Communications / Journalism / Public Relations. A relevant post-graduate qualification / Honours degree would be advantageous.Experience NeededMinimum of 5 years' experience in automotive Marketing and/or Communications with a record of good relationships with SA journalists.Knowledge and understanding of the South African media and journalism landscape, marketing principles, brands and brand image, existing and emerging social media platforms and CRM practices and principles.Sound, demonstrable insight and experience of the automotive market and overall competitive environment, particularly the premium sector.Professional demeanour to serve as brand spokesperson in dealing with the public and media (well-spoken, well presented in line with brand image).Strong ability to plan, manage and direct the PR strategy for Audi across the sub-segments of product, brand and corporate pillars.Keen interest in and sound understanding of CRM, digital / social media marketing, communication strategies and media principles.Listen, communicate, negotiate and perform effectively at all levels of business, including under pressurised situations, with integrity and diplomacy.Astute verbal and written communication skills.Managing agency partners and third-party suppliers in strategy development and executing activities for PR, social media and CRM.Strong grounding in project management and supporting skills to successfully execute simultaneous projects in parallel to deadline.Collaborate and partner well with other teams, areas of the business and agencies in planning, strategising and executing projects.A high level of energy, enthusiasm and work commitment, with an active dedication to good team cohesion and relationships.Computer proficiency with advanced knowledge of MS Office Suite and MS Teams.Working understanding of financial principles and accuracy in budget control and reporting.Note:Please ensure that you upload a copy of your ID and Qualifications.At Volkswagen, we value an inclusive and diverse culture. We offer a trustworthy environment because we live up to our corporate values, Respect/Integrity/Excellence/One Team. Applications to be submitted via the online system by no later than Tuesday 5th November 2024. All queries can be raised with Bahieya Dolley, Ext 4565 or e-mail ****** ID: 10332Location: ZADepartment: Communication and PRShift: Full-timeContract Type: UnlimitedRemote Working: By agreementPosting Date: 24 Oct 2024Are you in?We are looking for new talent, employees who want to achieve, believe in innovative power of ideas, leaders who are able to collaborate and adapt to the mobility of the future, take ownership, responsibility, accountability and diverse thinkers in order to embrace our differences.
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