The Shoprites Assistant Brand Manager is responsible for supporting the Brand Manager and Marketing Manager in the development and execution of brand marketing strategies. This includes conducting market research, developing creative marketing materials, and managing traditional & digital marketing campaigns. The Assistant Brand Manager will also work closely with other departments, such as Digital and Special Projects, to ensure that the brand is consistently represented across all channels. Job Category Marketing Job Objectives Support the creation and implementation of Shoprites brand strategies with the Brand Manager and Marketing Manager, and effectively monitor the progress and impact of the strategy through analysis of sales, customer data and other performance measures. Ensure all communication content and channels, media selections and related endeavors are aligned with the Shoprites brand strategy. Support the Brand Manager in the day-to-day running of the brand's various activities. They will be accountable for their own brand, communication, campaign, media and production projects as delegated to them. Develop and sustain the brand for new businesses, ensuring alignment of brand strategy with the overall business strategy and core marketing strategy. Develop and maintain long term, profitable relationships with customers and suppliers, determining and evaluating potential customers, customer segmentations and suppliers, and ensure effective communications. Constantly measure the effectiveness of the implementation of all marketing strategies and provide reports on this to the rest of the team. Qualifications Degree or diploma in Marketing, Brand Management, IMM or similar Experience +3 years' experience in marketing or similar environment, with experience executing brand management and communications strategy for a large and well recognized brand/ organization. Strong commercial acumen and understanding of the media landscape within the broader retail industry. In-depth experience supporting advertising or marketing initiatives for retail, FMCG or similar brands or products though multiple media channels (social media, print, digital, etc.). A strong marketer from a branding and strategy perspective with proven track record Knowledge and Skills Strong proficiencyin Ms Office – and presentation skills to C-suite level
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