A lean, innovative and Agile tech-based Fintech Company needs your astute, technical and marketing mind to join them to deliver their innovative products.Location: Cape Town, South AfricaKey ResponsibilitiesProgram Development:Develop, implement, and manage comprehensive outbound affiliate marketing programs to generate high-quality leads for 3rd party partners in financial, data, and technology verticals.Identify, recruit, and onboard new affiliate partners to expand the affiliate network.Design and execute lead generation campaigns to drive targeted 1st party traffic and convert leads into 3rd party customers.Optimize lead funnels and user journeys to maximize lead quality and conversion rates.Monitor affiliate program performance, analyze data, and identify areas for improvement.Conduct A/B testing and other methodologies to optimize affiliate campaigns and increase lead quality and ROI.Build and maintain strong relationships with key affiliates, ensuring they have the necessary tools and resources to succeed.Act as the primary point of contact for affiliate partners, providing ongoing support and communication.Platforms, Tech, Analytics & Compliance:Utilize marketing technology (MarTech and AdTech) tools to track, analyze, and optimize lead generation and affiliate performance.Implement and manage affiliate tracking systems, ensuring accurate tracking and reporting.Provide regular reports on affiliate and lead generation performance, campaign effectiveness, and ROI.Use data-driven insights to make informed decisions and strategic recommendations.Ensure all affiliate and lead generation activities comply with industry standards and regulations.Stay updated on the latest trends and best practices in affiliate marketing, lead generation, and MarTech.Support Role For General Marketing:Assist the marketing team with acquisition and retention for core lending products across various digital channels including inbound affiliates, SEO, PPC, and DM where needed.Contribute to the development of a customer rewards program.Qualifications:Minimum of 5 years of experience in affiliate marketing and lead generation.Proven experience with outbound affiliate marketing programs and MarTech tools.Strong understanding of SEO, PPC, email marketing, and content marketing as they relate to lead generation.Proficiency in tracking software.HTML skills.Excellent analytical skills and data-driven thinking.Strong project management skills with the ability to manage multiple projects simultaneously.Excellent communication and interpersonal skills.Bachelor's degree in Marketing / Technology, or a related field would be advantageous.Desired Skills:Technical MarketingMarketingHTMLPPCSEOMartechEmployer & Job Benefits:MedicalPensionShare scheme
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