Job Purpose:
The primary role of the Web Specialist will ensure that the B2C website functionality, usability, navigability, and visibility are done properly in line with local market and HQ requirements. Thus, they will be responsible for all the aspects of ensuring the website content, design and functionality offer the optimal user experience.
B2C Web content management: Implement web updates sent through by Global to ensure website enhancements and changes are made timeously. Perform regular testing of web content before publishing and flag up any errors with Global eCommerce team.
Design web pages: Setup promo pages and dedicated web pages. Furthermore, should the need arise the Web Specialist must communicate the organisation's needs and expectations to the Global eCommerce team to ensure optimal UX for the end user.
Troubleshooting: Ensure website health and identify web bugs and implement solutions while working closely with Global Corporate IT and eCommerce teams.
SEO: Assist in managing all SEO activities such as content strategy, link building and keyword strategy to increase rankings on all major search networks.
Key Responsibilities:
1. Website Global and Local updates:
• Ensure corporate content web updates are performed as instructed.
• Review and edit all necessary content prior to publishing.
• Analyse links and content to make sure the info provided is accurate and easily understandable.
• Correct rates updated to the website as and when updates are received locally and globally.
2. Developing pages:
• Develop and launch landing pages associated with ongoing, short-term marketing initiatives including theme
cruise pages.
3. Website efficiency management:
• Test and track the efficacy of custom links.
• Ensure all promotions are updated and tested regularly.
• Proactively manage the sales and product updates on the website.
• Monitor and update the website's static pages when necessary and ensure quality of content aligns to Corporate standards.
4. Website error management:
• Open web tickets where errors are picked up and follow through until resolution.
• Test user journey to ensure optimal for online bookings.
5. Reporting:
• Support Marketing Manager in tracking user journey for sales conversion purposes.
• Weekly and monthly reporting on website performance.
Requirements:
•At least 3-5 years experience in website content development and publishing. Strong knowledge of technical SEO. •General ecommerce marketing experience.
• Bachelor's degree in a relevant field.
Competencies:
• Excellent verbal and written communication skills with strong attention to detail including the ability to communicate complex technical issues to a non-technical audience.
• Ability to work independently and as a member of a team and to make decisions in accordance with established policies, standards and objectives.
• Strong organisational skills, including the ability to handle multiple assignments and tasks while meeting deadlines.
• Basic understanding of HTML, CSS and web development.
• Computer literacy including MS Word, PowerPoint and Excel, Outlook.
• Ability to communicate and liaise with internal and external customers.
• Good interpersonal skills.
• Ability to work under pressure.
• Customer-focused.
• Punctual.
• Flexibility to work in line with operational requirements.
• Always present a professional and favourable image of the organisation.
• Graphic design skills desirable (Adobe InDesign, Adobe illustrator).