Purpose:
The Wits Website is the most important public facing source of information about the University, its research, programmes and community initiatives, while maintaining the brand and reputation.
The main purpose of this role is to be responsible for writing new or repurposing existing content, creating multimedia elements, and designing intuitive websites optimized for web, thus improving the user journey and increasing user engagement.
The incumbent will also assist in auditing existing sites and recommend content and design improvements that align with the website goals and University's marketing strategy.
As part of the web team contribute to the overall governance of the site, its content and editors.
Key responsibilities include the following:
Write new and repurpose existing web content to optimize the user experience across the Wits site consulting with departments where appropriate.
Update page layouts through redesign to improve the UX utilizing the content management system.
Constantly monitor subsites to alert editors to update their respective content, in particular with respect to staff lists, closing dates, currency of linked content, recommendation of removal of outdated content, etc., and assist where required.
Contribute to the knowledge and understanding of the Wits web architecture in order to ensure best practice amongst all web editors.
Ensure the approaches described in the University's adopted good practice frameworks are adhered to and contributes to the style guides.
Assist with web queries from the University community.
Maintain productive and cordial relationships with clients and colleagues in the University in order to provide advice on web related matters, e.g., written content, web editing, structure, layout and design.
Requirements:
Relevant three-year degree.
Minimum 8-10 years in a web and marketing related environment where writing for the web is the core competence and is able to demonstrate this.
Excellent writing and editing skills and strong command of the English language, with an understanding of the special requirements of writing for the web, such as the use of keywords, SEO, hyperlinks, navigation and the importance of brevity as well as the user experience.
Knowledge and experience in content management systems and web architecture, web languages and graphic editors e.g., HTML, CSS, Photoshop; experience in web design with a strong visual understanding; image and video editing skills.
A good eye for detail, with excellent spelling, grammar and punctuation skills and proven editorial skills.
The incumbent requires the ability to think like the various target audiences and understand the user journeys, intuitively understanding what the various web visitors need to know and how they want to consume content.
Creative and design skills.
Demonstrated ability to meet deadlines, determine own work priorities, work independently and as part of a team.
Working knowledge of Google Analytics and other open source analytical tools.
Working knowledge of Search Engine Optimization (SEO) techniques.
Understanding of web social media interactive technologies and their integration within the University context - best practice, social integration.
Demonstrated ability to interact professionally with a diverse range of internal clients.
Good organizational skills to collate material from multiple sources and produce web content within tight deadlines.
How To Apply:
Please submit a cover letter and a detailed CV with the names, contact numbers and email addresses of three referees.
Please note that applications have to be done through iRecruitment only. No hardcopies or emails should be submitted.
By submitting an application for this post the Applicant acknowledges that their personal information will be processed by the University. The Applicant, by their conduct in proceeding with an application for this position, gives their consent to the processing of their personal information as required by the University's Recruitment, Selection and Appointment Policy.
The University is committed to employment equity. Preference may be given to appointable applicants from the underrepresented designated groups in terms of the relevant employment equity plans and policies of the University.
Closing Date: 20 November 2024
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