User Experience Researcher
Role purpose:To conduct UX and market research for the company's Digital & Marketing team.
The responsible individual will need to handle day-to-day UX research activities including recruitment, planning and coordinating usability tests, observing and running tests, documenting insights, reporting, and presenting outcomes to stakeholders.
The person will have to support the UX team by maintaining an up-to-date view of our users' digital habits, behaviors, and needs.
The objective is to support the UX lead in achieving research goals.
Key accountabilities and decision ownership
Conduct UX research.
Design studies that address both user behavior and attitudes.
Conduct research using a variety of qualitative methods and a subset of quantitative methods (i.e., surveys), interpreting analysis through the lens of UX, HCI (Human-Computer Interaction), and social science.
Recruit participants and assist UX designers in running user testing studies.
Generate insights that fuel ideation and evaluate designs.
Research the latest visual design, UI and interaction concepts, presentation layer technologies, and digital best practices, providing recommendations for improvements.
Conduct best practice research to develop and improve UI and interaction design to solve end-user problems effectively.
Create sound recommendations after each stage of testing and ideation based on research and user observations.
Research market, customers, and potential customers to maintain an up-to-date view of digital habits, behaviors, and user needs.
Generate profiles to be used in the creation of empathy maps and personas.
Work on multiple projects simultaneously, using strong communication skills to manage time and expectations appropriately.
Work cross-functionally with UX designers and product management.
Support our UX design lead on studies and assist in achieving research goals.
Work with product leaders to prioritize research questions based on current knowledge, project goals, identified risks, and project impact.
Identify the best method or mix of methods to address research questions, considering timeline and resources with minimal guidance.
Advise the UX design team and product managers on research opportunities and best practices at all stages of an agile product development process.
Build strong stakeholder relationships to make decisions based on a strong understanding of business, customer, and design trade-offs.
Participate in team activities and planning to improve team skills, awareness, and quality of work.
Present results from usability tests and other user research to project teams.
Monitor statistics and analytics (such as Adobe Analytics) to better understand user behavior and improve user journeys.
Actively work on improving user experience and engagement across all our sites and products.
Evangelize good user experience, demonstrating measurable value to other team members and stakeholders, and encouraging a culture of UX.
Foster a healthy tension between stakeholders, encouraging discussions that consider business needs, user needs, and feasibility.
Competencies:
Comprehensive knowledge of various industry-centric qualitative research methods, such as semi-structured interviews, contextual inquiries, usability studies, diary ethnographic studies, unmoderated remote studies, paper prototyping, surveys, A/B testing, and card sorting.
Demonstrated ability to plan and conduct research in close collaboration with people in various roles, including design, technology, and product management.
Knowledge of quantitative behavioral analysis and statistical concepts.
Experience with survey research (questionnaire design, sampling, analysis).
Experience working in a collaborative team and directly with developers for the implementation of designs.
Excellent communication (presentation and interpersonal skills).
Understanding of qualitative analysis and reporting methods suitable for the fast pace of the industry; ability to quickly shift methodology and scope of research projects to meet short deadlines while collecting the best possible data and delivering actionable results.
Experience in creating user testing scripts and leading testing sessions.
Experience creating UX test protocols, specifications, and presentations.
Good understanding of UX and UCD design principles.
Experience working with Agile processes.
Must have technical/professional qualifications:5 - 8 years' experience within a Design Research role.
Preferred Qualification:Degree in the humanities: Psychology, Sociology, Politics, Anthropology, etc. A Commerce Degree is also welcome. A postgraduate qualification is an added bonus.
Preferred Certifications:Usability Analyst Certification.
Technical/Professional Knowledge:UX design, Research + testing, Market awareness, Concept presentation, Communication and negotiation, Report writing.
Behavioural Competencies:Relationship Building, Decision Making, Critical Appraisal, Analytical Thinking, Persuading & Influence, Active Listening, Perseverance, good work ethic, and initiative.
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