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Trade Marketing Manager Africa

Details of the offer

We Go Places! How about you?Immediate Superior: Ramona SewlalLocation: Stellenbosch, Cape TownFunction: HBI SalesType of Contract: PermanentReference Number: 126187Closing Date: 13/12/2024Responsible for the strategy and for driving functional excellence in Trade Marketing and Category Management across all HBI business units in collaboration with marketing and sales. To develop regional or country go-to-market strategy and manage a team (where applicable) to deliver, optimize and drive execution of brand, channel and regional or country strategies, delivering on regional or country profit targets and supporting the regional sales force. Champion brand and channel execution standards in the region or country, ensuring brand building.Key responsibilities include, but are not limited to:Develop the Channel Go to Market trade strategy to deliver on country aspirations:Drive the annual channel and prize/pack architecture, tiering and clustering updates in line with national framework.Evaluate channel coverage and route market for channel and brief centre of excellence for resource scenario planning.Develop the picture of success and account prioritization per outlet type to determine the account investment strategy and inform the rep incentive model.Develop the annual commercial channel strategy and guardrails to deliver on country aspirations including tailored service packages for key outlet types.Develop the in-trade execution guidelines for the channel including merchandising and category management principles.Build shopper and channel insight for continuous business improvement and a competitive advantage.Ensure all brand positioning and execution elements are developed to align with the brand strategy.Design and implement shopper marketing strategies to influence purchase decisions at key touchpoints in the retail environment.Drive and manage the sales team and merchandising teams to deliver on targets and plans:Embed and govern execution standards to sales teams and champion channel capability in relevant channel.Lead, support and equip the sales teams to deliver OTIF (On Time In Full) on plans.Manage the budget in line with Channel objectives.Create and execute the brand plans and deliver on brand campaigns according to best practices.Develop internal & external relationships and networks:Influence and ensure buy-in of the channel vision and strategy with key internal stakeholders.Build networks and form strong relationships with external agency networks and important accounts.Continuously review channel insights and trade innovations.Review and benchmark trade spend, planning and execution processes, innovative asset, merchandising and campaign delivery solutions to improve business performance and develop a competitive advantage.Provide leadership and champion relevant channel capabilities and thinking within the region:Champion channel capability and provide mentoring and coaching to sales teams.Drive your own development to ensure specialist knowledge/skills to remain world-class.Champion integrated activity planning to improve alignment across sales and trade execution.Responsible for embedding Winning with Distributors Pillars (Category, BWP, BWC) across our business areas and converting consumer and market intelligence into insight-based 'Bold Moves' for long-term growth.Requirements:A relevant and recognized commercial tertiary qualification (e.g. Bachelor's degree or Diploma) would be preferable.Sub-Saharan Africa or country-specific exposure is essential.Proven sales and/or trade marketing experience preferably within FMCG environment.Knowledge of local trade and channel environment.Experience in trade marketing on in-store execution, Below-the-Line (BTL) marketing, merchandising, planograms, and cold space strategies would be preferable.Business acumen and commercial understanding.Competence in the use of relevant technology platforms.Competencies:Customer/Trade MarketingBrand MarketingCategory Management, channel strategy and prize/pack architectureCMIInnovationRevenue management – relentless focus on ROIP&L savvyAble to manage relationships with multiple stakeholders (with conflicting interests/cultural diversity) on both a strategic and tactical level.Excellent written and verbal skills.Able to bring an outside-in perspective and drive innovation.Supports digital transformation.Digital literacy: Competencies such as proficiency in social media marketing, SEO, and data-driven marketing strategies are becoming essential in modern trade marketing roles.Agility and adaptability: Trade marketing is fast-paced and requires agility.Creative problem solving: Trade marketing managers need to be able to develop innovative solutions to overcome challenges.The Company's approved Employment Equity Plan and Targets will be considered as part of the recruitment process. As an Equal Opportunities employer, we actively encourage and welcome people with various disabilities to apply. Heineken Beverages (South Africa) (Pty) Ltd is committed to an organizational culture that recognizes, appreciates and values inclusion and diversity. You must be fully eligible to live and work in South Africa to apply.
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