TERTIARY EDUCATION CONSULTANT FULL-TIME PROGRAMMES TECFT0323 Detailed Job Description
Job title: Tertiary Education Consultants
Reporting to: Campus Business Development Manager, National School Marketing Manager & National Business Development Manager.
Salary: Basic salary, Petrol card for business-related travel, Cell phone, Laptop, Commission & Incentives
Hours: 45 hours, Full Time, Normal Hours 08:00am to 16:30pm, Min two Saturdays per month
09:00am to 13:00pm or as required for school events/ campus events
Location: Durban CTU Campus
Purpose of the position
Tertiary Education Consultants promote the CTU Brand; build relationships with TOP FEEDER schools as specified and confirmed by Head Office.
Tertiary Education Consultants generate a marketing database by presenting to Grade 8 to 12 learners at various schools and events allocated to their region.
Tertiary Education Consultants create promotional events and functions on campus to generate sales.
Tertiary Education Consultants are required to create a strong presence at the various schools and the surrounding campus region.
Tertiary Education Consultants will market various school solutions in order to build strong relations with schools.
Responsibilities & Duties a) School & Client Relations/ Business development
Required to build relationships with key people at schools / teachers/ principles/ parents/ prospective studentsSchedule and complete presentations to grade 12 & 11 learners.Create opportunity for first contact with learners from Grade 8 to 10.Build relationships with funding and student loan organizationsAddress customer concerns and issues in a professional and timely manner.b) Database/lead generation
Responsible for booking school appointments with TOP FEEDER schools, present to Grade 11 and 12 learners.
These bookings might be extended to earlier grades where and if required.Generate and manage the data collection against a given targetGenerate no less than 60 - 80% of school learners in the allocated regionEnsure quick delivery of information cards to the campus after a presentation to ensure quick feedback to leads with all CTU informationCreate events and opportunities that will ensure high lead conversionCreate a customer service/customer experience programme on campus that will ensure customer retention and minimize cancellationWork closely with the campus team, student advisors, facilitators to ensure maximum attendance at events that will secure enrolmentsc) Overall marketing & generate enrolments
Drive brand loyalty.Execute marketing plans.Book appointments with schools | teachers | prospects and their parentsLiaise with the student advisors as required for consultations & eventsInvolved in the recruitment of the students for the next year intakeMining and contacting of the career databaseScheduling appointments/consultations according to the school/campus targets setContact with the database as required for eventsWork against strict activity and financial targetsKeep in touch with the registered prospects once a monthRegistering and enrolling students monthly/quarterly against given targetsInvolved with awareness campaigns for the allocated regionAttend and organize CTU CAMPUS events for example Open day's & Open weeksBranding/ awareness and CTU representation when are where required, together with Campus and Senior managementMarketing various school solutions (i.e.
Teacher training) in order to build sound school relationsAttend trade shows and events to market product.Overall awareness and presence at schools/ events and regionOverall promotion for the campusCreate a CTU experience for current students (SRC/SSC/ Student life) that will create a positive environment, referrals etc.Devise marketing campaigns with the goal of increasing product awareness and increasing sales and profits.Plan, organize, and execute marketing and sales programs.Act as the point persons for outside, inside and partner sales teams.Work closely with marketing teams to create programs.Support all company initiatives, give actionable feedback, share best practices and serve as advocate and information source for company.Effective lead generation through school relationsGenerate leads and secure sales.Plan roadshows/ enrolment drives at various distant locationsDetermine product/service value delivered throughout customer operations and effectively communicate value to customers to promote new applications and sales.Improve forecast performance of business through thorough understanding of underlying demand assumptions.Keep abreast of industry trends, competition, and new opportunitiesDevelop field-marketing plans for improving sales and profitability.Assist the team in planning and scheduling marketing campaigns, tradeshows, conferences, industry meetings, etc.Recommend innovative and creative marketing approaches for revenue growth.Provide sales support and guidance to team for product positioning.Monitor field-marketing programs regularly to evaluate the efficiency and effectiveness.Be energetic and hardworking and should be able to communicate well with teachers, prospective students, current students and sponsorsResearch local competitorsRecord keeping of marketing workbook, stats and CRMMonitor and manage expenditures.Recommend marketing techniques and tactics based on changing business demands.Work standard
The Tertiary Education Consultant is highly presentable and fluent in more than one language as required for the relevant region.
A CTU career marketer is a positive, influential individual that is always on time, well prepared and a knowledgeable source of information to the prospective client.
The Tertiary Education Consultant has high standards and communicates well and professional.
The Tertiary Education Consultant is a CTU brand ambassador and should always represent according to the image, as set out by the Executive management team.
Academic & trades qualifications Essential qualifications
Education Sales and or Marketing beneficial
Work experience & skills Experience Experience in academic advising or related careers in post-secondary education is preferred ?
Proficiency in Microsoft Office Suite
Personal qualities & behavioral traits Essential qualities or behaviors
Core Competencies: Above average presentation skillsBuilding RapportClient/Customer AwarenessIntegrityInterpersonal RelationsListening SkillsOrganizing /Planning AbilityPersonal Work EthicPosition Competencies: Analytical SkillsAssertivenessAttention to DetailComputer SkillsConflict Resolution SkillsConsultative SkillsEnergy LevelFlexibility/AdaptabilityInfluencing SkillsInitiativeInnovation/CreativityLeadership SkillsLearning AbilityMentoring/CoachingMotivationOral CommunicationProblem Solving/Decision MakingSensitivityTactTeam SkillsTechnical Knowledge/ProficiencyTenacityTolerance of StressWritten SkillsRelationships Details of relationships relevant to this role
This position will be trained by the National Direct Sales Manager with ongoing support and supervisionPrimary support will be given by the Campus Business Development Manager on campus levelSecondary support will be given by the National Business Development ManagerExternal campus support will be provided by the social media team, known as The Agency