Job Purpose: We are looking for a talented and creative Mid-weight Digital Designer to collaborate with our marketing team on various digital design projects. The ideal candidate will have a strong portfolio showcasing their proficiency in creating visually appealing and effective digital assets, including web graphics, social media content, email campaigns, and more. This role offers an exciting opportunity to contribute to the growth and success of a leading health and wellness brand while working independently as a freelancer.
Responsibilities Design and Create Digital Assets: Produce high-quality digital assets, including web banners, social media graphics, email templates, infographics, and other visual content that aligns with our brand guidelines and marketing objectives. Website Graphics: Collaborate with our web development team to create engaging graphics for our website, ensuring a seamless and visually appealing user experience. Social Media Design: Develop visually captivating and on-brand social media content, including static images, GIFs, and short videos for platforms like Instagram, Facebook, and Twitter. Email Campaigns: Design eye-catching email templates and graphics for email marketing campaigns to drive engagement and conversions. Content Creation: Assist in the creation of visual content for blog posts, product pages, and promotional materials. Collaboration: Work closely with the marketing team to understand project requirements and deliver designs that effectively communicate our message and meet marketing goals. Brand Consistency: Ensure that all digital designs adhere to our brand guidelines and maintain a consistent look and feel across all platforms. Stay Updated: Stay up-to-date with industry trends, design tools, and software to continually enhance design skills and stay innovative. Job Specifications Proven experience as a Digital Designer with a strong portfolio showcasing your digital design skills. Proficiency in design software such as Figma and Adobe Creative Suite (Photoshop, Illustrator, InDesign, etc.). Understanding of web design principles and experience working with web developers. Knowledge of social media design best practices and trends. Experience in email marketing design and familiarity with email marketing platforms. Excellent communication skills and the ability to work collaboratively with cross-functional teams. Strong attention to detail and the ability to work efficiently while meeting deadlines. A passion for health and wellness is a plus.
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