Superbalist is a fast growing online fashion business based in South Africa. We're obsessive about our high performance yet collaborative culture, and are looking for leaders to join our team. We think big, move fast, take ownership and are used to winning. We're lucky to be surrounded by colleagues who are experts in their field, working together to create a world class brand.
We're looking for people who:
are decisive
are continuously learning & improving
think big
are proactive
obsess about the customer and the customer experience
are accountable
collaborate
are trustworthy, approachable and open minded
simplify processes and solve complexity
diverse and inclusive
If that sounds exciting to you, then you may be right for Superbalist, and ready to help us build SA's biggest and best fashion retailer.
RESPONSIBILITIES:
Day-to-day management of PPC advertising campaigns:
Oversee and manage PPC campaigns across various channels, including Google Ads (Search, Demand Gen, App, Performance Max, and Video Campaigns), Paid Social (Meta, TikTok, Twitter), and App advertising on other platforms (e.g. Apple App Store).
Ensure adherence to best practices and optimisation techniques for each platform to maximise campaign performance.
Effective budget management:
Handle large-scale budgets across Paid Media platforms, ensuring efficient allocation and optimisation to meet campaign objectives.
Monitor spending closely on a daily basis, making adjustments as necessary to maintain efficiency within allocated budgets.
Test planning and execution:
Develop and propose testing strategies to drive ongoing performance improvements.
Execute tests and experiments to optimise campaign elements such as ad creative, targeting parameters, and bidding strategies.
Performance tracking and reporting:
Monitor advertising performance metrics daily- tracking KPIs to evaluate campaign effectiveness.
Assist in the generation and maintenance of accurate reporting, collaborating on reporting projects to provide insights to stakeholders.
KPI delivery: Work towards achieving daily, weekly, monthly, quarterly, and annual Paid Media KPIs, aligning efforts with overarching business goals and objectives.
QUALIFICATIONS & SKILLS:
Bachelor's degree in Marketing, Economics, Statistics, Mathematics, Computer Science, or a related field, with a minimum of 2 years of experience in a Paid Media position.
Proficiency in Google Ads, Google Analytics, and experience in App advertising and Meta platforms are required.
Familiarity with additional platforms such as TikTok, Doubleclick Search, Doubleclick Bid Manager, Doubleclick Campaign Manager, Doubleclick For Publishers, Tag Management Platform, Firebase, Instagram, Twitter, Programmatic Buying, and Native/Content advertising is beneficial.
Certifications in AdWords, Google Analytics, GTM, and YouTube/Video are advantageous but not mandatory.
Experience in Retail and/or eCommerce is highly beneficial.
KEY ATTRIBUTES:
Analytical and data-driven mindset, capable of strategic and tactical decision-making in a dynamic environment.
Strong collaboration skills, fostering teamwork and productivity across departments.
Proactive project management approach, with the ability to overcome challenges with determination.
Proficient in generating actionable insights and delivering high-quality reports.
Superbalist is an Equal Opportunity Employer. Applicants from the previously disadvantaged groups and people with disabilities will be given preference.
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