The Strategic Lead is a pivotal leadership role at Mindshare.
This role will be responsible for spearheading innovative media solutions and driving exceptional client outcomes.
This role demands a deep understanding of the ever-evolving media landscape, a passion for crafting compelling narratives, and a proven ability to lead and inspire high-performing teams.
He/She will also be responsible for leading a small portfolio of clients.
KEY RESPONSIBILITIES: Strategic Planning & Execution:
• Lead the development and execution of cutting-edge media strategies, seamlessly blending traditional and digital channels to achieve client objectives.
• Provide expert guidance on media channel selection and budget allocation, ensuring maximum impact and ROI for clients.
• Conduct in-depth market research and competitive analysis to identify opportunities and inform strategic recommendations.
• Stay ahead of the curve on emerging media trends and technologies, proactively recommending innovative solutions to clients.
• Develop and implement measurement frameworks to track campaign performance and demonstrate tangible results.
Develop full hybrid strategies for clients (current and prospective) when required.
• Understand and maintain practical knowledge of tools to apply global and local best practice in strategic output – demonstrating Mindshare tool capability to clients.
• Create, develop and maintain healthy relationships with all media vendors, in order to benefit from innovation/best practice opportunities.
• Understand all strategic output across the agency in order to be best placed to assist with input/deck creation/client queries.
• Lead by example in terms of strategic excellence through creating strategies/redefining briefs to create award winning opportunities.Client Relationship Management:
• Build and nurture strong, trusted advisor relationships with clients at all levels, becoming a true extension of their team.
• Proactively identify and address client needs, providing strategic counsel and solutions that drive their business forward.
• Deliver impactful presentations and communication materials, effectively conveying complex information and insights.Team Leadership & Development:
• Lead, mentor, and inspire a high-performing team of strategic thinkers, fostering a culture of collaboration, excellence, and continuous learning.
• Provide clear direction and guidance, setting challenging yet achievable goals and empowering your team to succeed.
• Create a positive and collaborative work environment that encourages innovation, creativity, and a passion for excellence.
• Be a custodian of information sharing, whether this is informal or formal through the syndication of global/local information.
• Ensure team adoption of tools and frameworks and contribute to developing a curriculum for continuous improvement.Business Development & Growth:
• Contribute to new business efforts by developing compelling proposals and participating in pitches.
• Identify and pursue organic growth opportunities within existing clients, expanding service offerings and deepening relationships.
• Stay abreast of industry trends and best practices, proactively seeking opportunities to enhance the agency's offerings and competitive edge.Client Outcomes:
• Serve as a holistic architect of audience engagement i.e., craft and implement comprehensive strategies across paid, owned, and earned channels (POE).
• Foster a culture of innovation and invention, constantly exploring new technologies and approaches to reach target audiences effectively.
• Develop and refine audience strategy, ensuring campaigns resonate with the right people at the right time.
• Champion compelling content strategies that captivate and engage, while also prioritizing sustainability considerations to minimize environmental impact and promote responsible practices.Client Communication Strategy:
• Lead the development of comprehensive measurement briefs, outlining clear objectives and KPIs.
• Design robust measurement frameworks that track progress and provide actionable insights.
• Analyze ROI and brand health performance, ensuring campaigns deliver tangible business results and strengthen brand equity.
• Maintain a keen eye on commercial performance, optimizing strategies to maximize efficiency and contribute to the agency's financial success.
• Lead the development of advanced Comms Strategy and planning and optimization techniques to support agency business profitability on key accounts.Candidate requirements: The ideal candidate will have hands-on experience in strategy & client relationships.
You will be able to collaborate well internally and externally to ensure client satisfaction, communicate effectively to articulate ideas and vision, and manage a well-organised, efficient, and happy team.
The following skills and attributes will be essential:
• 8+ years of proven experience in a strategic media role, preferably within an agency setting.
• Outstanding organisational and time management skills.
• Excellent interpersonal and leadership skills.
• Excellent communication and presentation skills.
• Experience in Advertising/Marketing/Media.
• Strong strategic mindset.
• A proven track record of building and managing strong client relationships.
• Deep understanding of the media landscape, encompassing both traditional and digital channels, with a strong grasp of emerging trends and technologies.
• Demonstrated ability to translate client objectives into actionable media strategies that deliver measurable results.
• Strong analytical and problem-solving skills, with the ability to synthesize data and insights into actionable recommendations.
• Passion for the media industry and a commitment to staying ahead of the curve on the latest trends and innovations.
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