Strategy Developer - KAM
Job Purpose:
Responsible for the strategy and branding coordination for Key Account to Farmers to around 30 Mio EUR business on row crops
Responsible for developing customer facing squad focused marking plans and implementing the RSA Go-To-Market (GtM) strategy and campaigns for key farmer and channel segments within their customer facing squad. Drive GTM strategy, squad focused activation & squad marketing plans.
Liaising and feeding back insights and local marketing plans to GTM team in Value Proposition supporting Squad.
Achieve sustainable profitability and market share consistent with the KPI's, by satisfying current and future customer needs through tailored solutions.
Enable Customer Facing Squad to execute effectively on their go-to-market strategies.
Key Taks and Responsibilities:
Develop & implement short, mid-term integrated marketing strategies and campaigns in CF Squad, in alignment with GTM, cluster and regional crop strategies to address customer segment needs and requirements
Ensure that GTM strategies are effectively implemented through tactical marketing plans based on customer segmentation
Define product/solution needs to achieve squad strategies and collaborate with cluster crop teams to ensure availability of such products/solutions
Develop value proposition of products and tailored solutions based on collaboration with customer facing squad and Value proposition supporting squad.
Manage and co-ordinate pricing and market funding strategy as part of the GtM strategy to ensure profitable business growth for customer facing squad.
Collaborate with commercial operations squad to plan and implement tailored, crop system and OBM solutions and translate into marketing strategies and campaigns.
Act as the key marketing contact for RSA between customer facing squads and supporting squads ensuring effective implementation of GtM strategy and regular feedback.
Analyze market, macro-trends, customer needs and competitor strategies to identify new business opportunities based upon unmet needs of current and new customers.
Collaborate with business intelligence and customer insight team to generate necessary customer insight to develop customer centric marketing strategies and aligned campaigns
Collaboratively coordinate within the customer facing squad and support squad to address needs and evaluate GtM strategies.
Support efficient implementation of key Stewardship measures as part of the GtM strategy and tailored crop solution.
Collaborate with internal and external partners to ensure the development and effective implementation of GtM strategies.
Contribute to a customer centric and 'on the ground' Customer Marketing Team and place customer needs, value proposition and practical implementation central to all decision making.
Identify new and innovative (disruptive) ways to drive and grow the business within the customer facing squad.
Include Roundup in strategies to position Roundup into crop tailored solutions based on the Africa Roundup strategy
Provide Roundup inputs into strategic planning and annual business plan exercises: i.e., volume and price growth opportunities based on portfolio strengths and value capture potential, etc.
Support license to operate plans and activities
Define customer experience and value proposition driven by the trend to attract new customers and to drive brand loyalty in a given competitive landscape
Develop brand messaging & communication strategy – elevator speech, tagline, campaign themes, proof points, etc. Monitor consistent application of brand messaging throughout the campaign
Qualification and Compitencies:
Bachelors Degree in Agriculture or Marketing/Business administration
Business and customer centric minded
Ability to drive change in complex and stable organization while not being disruptive to the business.
Ability to collaborate/communicate with and develop internal and external partnerships
Good Microsoft Office skills (Excel / Power Point / Word) a prerequisite
Excellent communication and presentation skills. Fluent in English, oral and written, is required
Application Period:
04 December - 11 December 2024
Reference Code:
835258
Division:
Crop Science
Location:
South Africa : Gauteng : Midrand
Functional Area:
Market Access
Position Grade:
VS 1.3
Employment Type:
Regular
Work Time:
Standard
Contact Us
Address
Telephone
E-Mail
9 Country Estate Drive, Waterfall City, Johannesburg, 2090.
P O Box 143
Isando, 1600, South Africa
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Bayer welcomes applications from all individuals, regardless of race, national origin, gender, age, physical characteristics, social origin, disability, union membership, religion, family status, pregnancy, sexual orientation, gender identity, gender expression or any unlawful criterion under applicable law. We are committed to treating all applicants fairly and avoiding discrimination.